Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has enlisted the help of McCann Worldgroup Asia Pacific to launch a trophy design competition, and has unveiled a campaign encouraging people to “Be the new face of ADFEST.” ADFEST announced the trophy design competition during its Award Presentation on 18th March, which concluded ADFEST 2016 and marked the launch of the campaign. It features a chiselled, yet generic Gold trophy head, bringing to life the idea that anyone can be the face of ADFEST, and highlighting the prestige that will come with designing ADFEST’s new Lotus trophy.
“When ADFEST approached us for our ideas on launching a campaign to encourage people to redesign the Lotus trophy, we were excited to help”
The ADFEST Lotus Awards celebrate creative excellence in the Asia Pacific and Middle East region, and sit at the heart of ADFEST. It is testament to groundbreaking work that raise creative standard, push boundaries, and inspire people. ADFEST takes great pride in being a homegrown festival of humble origins, pure aspirations, and uncompromising passion for embracing creativity and cultural diversity. The Lotus flower is not only the logo or award name for ADFEST, but its symbolism represents the roots of ADFEST. The Lotus is prevalent with its roots running deep in the Asian culture, whether as part of native botanic, religious ceremony, daily life, or art. It is inherent to the Asian heritage and culture.
In addition to winning a complimentary pass and accommodation during ADFEST 2017, ADFEST will make the winning entrant and their design known to the industry. Delegates at ADFEST 2016 were introduced to the “Be the new face of ADFEST” campaign through ambient executions including fortune cookies, stickers, red carpet displays and posters. The campaign is now running across print, digital and social channels.
“The new face of ADFEST could be anyone from the most experienced graphic designer to the most ambitious junior creative”
President of McCann Worldgroup Asia Pacific, Charles Cadell, said: “ADFEST will be celebrating its 20th anniversary in 2017 and they’re taking the opportunity to launch a new design for their Lotus trophies, a crystal globe that has remained unchanged for 20 years. It’s time for a makeover, so when ADFEST approached us for our ideas on launching a campaign to encourage people to redesign the Lotus trophy, we were excited to help.” Jimmy Lam, President of ADFEST, added: “The new face of ADFEST could be anyone from the most experienced graphic designer to the most ambitious junior creative. We would like to thank McCann Worldgroup for helping us to launch our trophy design competition with a campaign that’s all about giving creative professionals the chance to shine.” The deadline for entries is 30th April 2016, and you can submit your designs to the bespoke Lotus Trophy Design web portal. ADFEST is a four-day celebration of creativity in advertising, which takes place annually in Pattaya, Thailand. This year’s festival ran from 16th to 19th March at the Royal Cliff Hotels Group in Pattaya, Thailand.
RULES & ELIGIBILITY
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Design submissions are open to anyone from anywhere.
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Design submissions are free of charge.
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There is no limit on design submissions per person.
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The design you submit must be your original work.
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You must have copyright of the design.
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If selected as the winner, your design will become property of ADFEST.
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The final decision on the winner by ADFEST will be final & binding.
DESIGN REQUIREMENTS
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The trophy’s dimensions (including trophy base) must not exceed 10 cm (l) x 10cm (w) x 30 cm (h).
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Designs can be drawings, digital designs, photographs, mock-ups or 3D models.
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File Formats: PDF, JPEG (300 dpi)
DESIGN CONSIDERATIONS
In your design, you must consider:
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Inclusion of ADFEST logo on the trophy
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Trophy materials: durability, weight, ease & timing of production
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Size & shape
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How each trophy differs e.g. engraving colour, trophy colour, etc.
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Credit engravings: where & how the winner credits are displayed
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Winner engraving and production considerations
