Anyone can win the lottery, but most people don’t believe they’re lucky enough to experience that life-changing moment.
A new ad from creative agency adam&eveDDB visualises the ecstasy as winners try to put into words what they intend to do with the money.
The film, Amazing Starts Here, introduces Michelle, a real-life employee at UK National Lottery operator Camelot’s contact centre who takes calls and hears first-hand how overjoyed people are.
It follows her on her daily journey to the office before focusing in on her and her colleagues as they watch The National Lottery draw in anticipation – frozen in time.
Once the final lottery ball is drawn, the phones immediately start to ring – as Michelle and her colleagues start taking calls from eager players calling into The National Lottery Line.
The ad features both real contact centre employees and winners to highlight the reality that anyone can win The National Lottery. It breaks on TV this weekend (14 July), supported by radio and out-of-home activity.