adam&eveDDB shows what happens when you win the lottery

Published by

Anyone can win the lottery, but most people don’t believe they’re lucky enough to experience that life-changing moment.

A new ad from creative agency adam&eveDDB visualises the ecstasy as winners try to put into words what they intend to do with the money.

The film, Amazing Starts Here, introduces Michelle, a real-life employee at UK National Lottery operator Camelot’s contact centre who takes calls and hears first-hand how overjoyed people are.




It follows her on her daily journey to the office before focusing in on her and her colleagues as they watch The National Lottery draw in anticipation – frozen in time.

Once the final lottery ball is drawn, the phones immediately start to ring – as Michelle and her colleagues start taking calls from eager players calling into The National Lottery Line.

The ad features both real contact centre employees and winners to highlight the reality that anyone can win The National Lottery. ­It breaks on TV this weekend (14 July), supported by radio and out-of-home activity.




More Advertising



Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial


Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

Posted by: Big Buoy