Account wins this week

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Ford parks WPP, names BBDO

Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.

Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a slice of the account too. It will work on specially selected projects as an innovation partner in New York.

WPP will retain some of the business, with its dedicated Ford agency GTB US set to lead media planning


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