Advertising

ad: Connect: London
*

Account wins this week

Published by

Ford parks WPP, names BBDO

Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.

Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a slice of the account too. It will work on specially selected projects as an innovation partner in New York.

WPP will retain some of the business, with its dedicated Ford agency GTB US set to lead media planning

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Top hires this week

Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...

Posted by: Industry Updates
*

Advertising

Ads of the Week

Barbie - The Dream Gap Project Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap and this is the year toy brand Barbie begins working to...

Posted by: Industry Updates
*

Advertising

Account wins this week

Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...

Posted by: Industry Updates
ad: