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Account Wins of the Week

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PHD – Volkswagen

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PHD has won the £2 billion business through building trust and a planning-based approach. Major account wins rarely come out of the blue, but PHD’s victory in what will almost certainly turn out to be the biggest global media review of 2016 can be traced back a decade. PHD first won Porsche in Germany in 2005. Gradually, the agency added Porsche globally in 2010, followed by Bentley globally in 2012, then Seat in the UK in 2013. Volkswagen has worked with Omnicom’s creative agency DDB since the 1950s but that had little bearing. Procurement played a large role. In fact, significantly, it was VW’s procurement arm that announced PHD’s appointment last week. The VW win follows a pattern, as PHD has grown business from other existing clients such as Unilever and GlaxoSmithKline. That helped PHD become Media Network of the Year in the 2015 Campaign Annual. PHD styles itself as a challenger brand, as it remains smaller than its sister network OMD. But its annual billings were $14 billion even before the VW win. Now, there is no doubt that it has moved into the fast lane.

 

Clemenger BBDO Sydney – TAB

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TAB has appointed Clemenger BBDO Sydney as its lead creative agency after a competitive pitch. With three agencies involved in the pitch process, Clems Sydney has assumed responsibility for all TAB communications from June 2016. Claire Murphy, CMO at TAB, said: “Clemenger BBDO demonstrated a strong strategic understanding of the business, and we look forward to partnering with them as we head towards the Footy Finals and Spring Racing Carnival.”

TAB is a truly iconic Australian brand and it's a privilege to be working on it” Paul Nagy, ECD, Clemenger BBDO Sydney

 

Leo Burnett – Betsson

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Betsson Group, the Swedish gambling operator, has appointed Leo Burnett to lead its international advertising strategy and creative for the Betsson.com brand. Leo Burnett won the business in a pitch process run by Agency Insight. It beat MullenLowe London to the account. Leo Burnett will deliver a digital-first strategy and a global creative platform for Betsson.com. Key markets will include Sweden, Norway, Finland, Germany, Brazil, Peru and the Netherlands. Betsson Group currently works with a variety of agencies, including Crispin Porter & Bogusky Scandinavia, which works on the group’s Betsafe brand. The aim of the pitch was to consolidate and appoint a global hub for Betsson.com.

 

Brave – HouseSimple

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Online estate agent HouseSimple has appointed Brave as its ad agency a week after announcing a £13 million investment from Carphone Warehouse founder Sir Charles Dunstone and business partner Roger Taylor. Brave won the competitive pitch against three other agencies, and has been tasked with developing TV, outdoor, press and digital ads. It will also advise on brand strategy, branding work and HouseSimple’s site development. HouseSimple was founded eight years ago and allows sellers to pick and choose services, making it cheaper than a conventional estate agent. Its rivals include Purplebricks and easyProperty. Alex Gosling, co-founder and managing director of HouseSimple, said: “From the first meeting it was clear Brave understood our brand and, equally importantly, our ambition for the next stage of HouseSimple’s growth. It is a pivotal time for the HouseSimple business and we’re excited to have an equally ambitious creative partner in Brave.”

 

Whitespace – Highlight Spring

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Whitespace has won the creative account for mineral water brand Highland Spring following a competitive pitch, the first stage in a ‘brand rejuvenation journey’ for the bottled water range. The appointment marks an extension of Whitespace’s current digital marketing account with Highland Spring, enabling it to make efficiencies by combining teams and implementing a more collaborative approach. Karen Crowley, Head of Consumer Marketing at Highland Spring Group, said: “The brand has invested heavily in recent months in consumer insight that has given us an in-depth blueprint as to what consumers want from their bottled water and what Highland Spring needs to do to leverage its strengths. We’re at the start of a brand rejuvenation journey which we’re all really excited about and we are extremely pleased to be working with the talented team at Whitespace.” The Highland Spring Group bottles 500m litres of water a year with brands including Speyside Glenlivet and Hydr8.

This appointment reflects the investment we have made in our planning and creative teams, it means we can deliver a truly integrated approach for the brand across traditional and digital channels” Whitespace Managing Partner, Iain Valentine

 

Pablo – Craghoppers

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Craghoppers, the adventure clothing brand, has appointed award-winning independent creative agency Pablo for its ad account. There is no incumbent and Pablo’s overarching brief is to devise a new positioning and then develop a campaign that helps the brand’s goal of expansion. The appointment covers all above-the-line work and the first campaign will launch in Q2 2017.

 

House PR – Sarcoma UK

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Sarcoma UK has appointed House PR to drive awareness and understanding of Sarcoma, which is a cancer that affects the bone and soft tissue. Sarcoma UK is the only cancer charity in the UK focusing on all types of sarcoma, which is one of the least understood cancers. With a brief to raise awareness both of the work of Sarcoma UK, and the disease in general, House PR will have a particular focus on Sarcoma Awareness Week, which will take place 4th-10th of July. House PR will maximise the value of being selected as Downing Street’s Charity of the Year. The staff at the Prime Minister's Office, 10 Downing Street, have chosen Sarcoma UK as their Charity of the Year, in memory of Chris Martin, Principal Private Secretary to the Prime Minister, who died of sarcoma in November 2015. House PR is a creative consumer PR agency in London, working with clients such as OpenTable, Mountain Warehouse and William Grant & Sons.

We look forward to working closely with House over the coming months to help promote early diagnosis of the disease, and ultimately drive donations which will help fund essential research” Ginny Paton, MD at House PR

 

Goodstuff – MyOptique

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MyOptique, the e-commerce company that owns Glasses Direct and Sunglasses Shop, has appointed Goodstuff to its £2 million media planning and buying account. The Specialist Works previously handled the account.

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