Brand & Deliver – Workshare
Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout 2016, mark the beginning of an invigorated and proactive marketing plan for Workshare, as they look to grow their dominance in the document management space.
“We look forward to helping Workshare change the way businesses share documents and save millions of man hours in the process” Ben Gallop, CEO of B&D
DigitasLBi – Shangri-La Hotels and Resorts
Shangri-La Hotels and Resorts has appointed a fully integrated agency team to be led by DigitasLBi as its agency of record. DigitasLBi leads a team of agencies, all part of the Publicis Groupe, comprising BBH and media agency ZenithOptimedia. The team is tasked with brand strategy, creative strategy and execution, digital platforms, social media, CRM, and media planning and buying across global markets for the Shangri-La, Hotel Jen, Kerry Hotels and Golden Circle brands. Rather than hold a pitch, Shangri-La chose to work on projects with various agencies during a trial period. DigitasLBi has been working since the middle of last year on the hotel group's Golden Circle loyalty programme. Team Shangri-La, led by DigitasLBi Global Client Service Director, Laurent Ezekiel, comprises more than 70 people around the world from the three agencies. It is perhaps the first external inkling of the new Publicis Groupe approach following its restructure in December last year. Incumbent agencies on the account were Ogilvy & Mather, which has held the creative account since 2009, Havas Media and iProspect.
“We’re excited to partner with Shangri-La to develop a data-driven approach we hope will help them to lead and innovate in a highly competitive environment” DigitasLBi Global Client Service Director, Laurent Ezekiel
RKCR/Y&R – Chanel
Chanel has appointed Rainey Kelly Campbell Roalfe/Y&R as its first global advertising agency of record after a competitive pitch among WPP shops. The French fashion house has previously created its global advertising in-house. RKCR/Y&R won the business after pitching against its sister agencies J Walter Thompson London and Ogilvy & Mather London. Chanel has worked with WPP since 2013, when it awarded the company its global media account. The first work by RKCR/Y&R for Chanel is expected to launch in September and will promote No 5.
Ogilvy PR – LINE
LINE (a global and leading messenger and life platform) has appointed Ogilvy Public Relations as partner for communications and social media services in Indonesia. The partnership is aimed to further enhance LINE’s leading position as the creative and communications platform of choice among Indonesian users. The number of mobile internet users in Indonesia grew 22% between 2014 and 2015, going up from 55 million to over 67 million. It is estimated that this number will further grow by 25% taking the total number of mobile internet users in the country to 84 million by the end of 2016.
“Our goal will be to help ensure LINE cement its reach across all corners of Indonesian society so they can connect, collaborate and communicate” Marianne Admardatine, Managing Director of Ogilvy Public Relations, Ogilvy & Mather Indonesia
Leo Burnett – The Co-operative Group
The Co-operative Group has retained Leo Burnett as its ad agency. The company called a review in November last year and the pitch process was handled by AAR. Leo Burnett beat WCRS in a final shoot-out after a four-way pitch that included MullenLowe London and Ogilvy & Mather London. Leo Burnett first won the account in 2012, when the business was reported to be worth £50 million. It fought off competition from Now and CHI & Partners in a process also handled by AAR. TBWA\Manchester previously worked on the account. The Publicis Groupe agency also handles The Co-operative Bank, which was not part of the review. Rocket holds The Co-operative Group’s media planning and buying account. Recently, Leo Burnett created a Christmas TV spot for The Co-operative Food encouraging kindness to strangers. It showed a young man skidding along an icy street and picking up food for an elderly man.
“Leo Burnett came through a very demanding process and demonstrated a real understanding and appreciation of our Co-op difference” Michael Bates, Group Marketing Director at the Co-operative Group
Maxus – Weber
Weber, the world’s premier manufacturer of charcoal, gas and electric grills, grilling accessories and award-winning cookbooks has appointed Maxus to handle its media buying and planning activity across the UK. Maxus will begin work with Weber immediately in time to launch its spring/summer range. The account is worth around £3 million in billings. Maxus won the Weber account after a three-way pitch. It is the first time Weber has appointed a dedicated media agency to handle UK activity. Weber was founded in 1952 and is the number one brand for barbecues in the UK.
“Weber is the number one barbecue brand in the UK and has ambitious plans; it will be a really great client to work with” Nick Baughan, UK CEO at Maxus
UM London – Seiko
Seiko, the Japanese watch maker, has appointed UM London to manage its UK media planning and buying business. The £2 million account was previously held by Maxus and Seiko did not call a competitive pitch involving other agencies. UM had already handled Seiko’s media business in France and Belgium. As well as the Seiko brand of watches, the company produces Pulsar and Lorus watches. In the UK, Seiko distributes Ted Baker and Kenneth Cole watches.
“We selected UM London because they showed a great understanding of our brand and collections, and how to best connect them with our target audiences” Bretton Essex-Evans, Group Marketing Manager at Seiko UK
George & Dragon – The Daily Mail
George & Dragon has been chosen to handle creative work for the Daily Mail and The Mail on Sunday. George & Dragon, which rebranded from Enter last year, will work on all creative activity across TV and print channels. DMG Media, the publisher of the Mail titles, has worked with M&C Saatchi in the past. However, its recent work has been produced in-house. Maxus landed the media account for DMG Media in July last year, ending the publisher’s 18-year relationship with Starcom Mediavest Group. That review was also handled by AAR. DMGT, the parent of DMG Media, posted a decline in ad revenues of 12 per cent between Christmas and the end of January. It also increased the cover price from 60p to 65p, the first rise in three years, from 1 February.
