Advertising

*

Account Wins of the Week

Published by

MEC – Monsanto

*

MEC has won the pan-European media planning and buying account for the consumer division of Monsanto, the company behind Roundup weed killer. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media. The brand is planning to run a campaign starting at Easter to coincide with the start of the gardening season. It will focus on Roundup Gel; an award winning weed killer that targets weeds without damaging plants nearby. The campaign will focus on TV and digital channels in the UK and other European markets.

We’re excited to be working with an innovative brand like Roundup” Louise Temperley, Managing Partner at MEC

VCCP – Kingsmill

*

Kingsmill has hired VCCP to create ads that will rival the blockbuster campaigns created by their rivals at Warburtons. VCCP won the Kingsmill business after beating Ogilvy & Mather in the final stages of a competitive pitch. Allied Bakeries, which owns Kings-mill, kicked off the search in December. The agency has been charged with creating big, TV-led work that can compete with Warburtons’ extravagant 2015 ads, which included an action-film spoof with Sylvester Stallone and a Christmas musical with The Muppets.

Exterion Media – Transport for London

*

Transport for London has selected Exterion Media as its media partner for its £1 billion rail advertising account. The appointment comes as TfL for the first time combines advertising in a single contract across London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and once it is operational, Crossrail. The contract will see Exterion Media oversee TfL's advertising space and develop new advertising technology across its transport network, with advertising spaces being sold on trains and at over 400 stations across TfL’s network, which supports over 30 million journeys a day. The move is part of TfL's commercial approach to maximise its assets to generate £3.4bn in non-fare revenue. These revenues will be reinvested back into the transport network, delivering improved services for customers and users. TfL aims to sign the contract in April 2016 with services under the new contract beginning on 1 October 2016.

We believe this partnership can be a catalyst for transforming our stations and the wider industry” Graeme Craig, Director of Commercial Development at TfL

Havas India – Spice Smartphones

*

Havas Media Group India has announced the agency’s appointment as the Media AOR of Spice Mobile. The agency was appointed the business after a pitch process which involved multiple agencies. As media agency of record, Havas Media India will handle Spice Mobile’s traditional, digital and mobile duties. The account will be handled from the agency’s Gurgaon office. The incumbent on the business was OMD.

Spice is a great brand and we are privileged to be entrusted with their media mandate.” Anita Nayyar, CEO of Havas Media Group, India and South Asia

Isobar – The Western Union Company

*

The Western Union Company has taken on Isobar UK to handle digital transformation work for its global CSR programme Chain of Betters. The Dentsu Aegis shop has been tasked with developing a digital platform for Western Union’s campaign around Chain of Betters. The pitches took place in February and there was no intermediary involved. In November last year it began a campaign to kick-start a chain of selfless good deeds around the world by donating $1,000 for project ideas. For International Women’s Day this week the company announced that it was sponsoring Siba Gqirana who wants to become one of South Africa’s first female commercial pilots. Mcgarrybowen handles above the line work for Western Union. In 2012 the company had worked with 180 Amsterdam to create a global campaign featuring Patrick Vieira, the former Arsenal footballer.

Isobar’s strong strategic thinking and collaborative culture, combined with its digital capabilities, will be key to helping us evolve the Chain of Betters programme” Muriel Lotto, Vice President for Global Marketing Strategy at Western Union

George and the Dragon – Scope

*

Disability charity Scope has picked George and the Dragon to replace Grey London as its creativity agency following a procurement-led review. The review ends the charity’s three-year relationship with Grey, which spawned the “End the Awkward” campaign. While George and the Dragon will continue to work on the campaign, it is understood that a more conventional approach is being worked on. The campaign, which starred disabled comedian Alex Brooker, aimed to break the discomfort around disability with a series of ads that have been watched more than 1.3 million times and pushed the issue into the media agenda. However, the ads also irked activists from the Greater Manchester Coalition of Disabled People, who slammed Scope last year for what they believe was a waste of funding on a confusing message. Scope’s statutory review also spanned media, which MediaCom has retained.

We’ve had two really successful years running End the Awkward, and we look forward to what’s next for our flagship campaign” Lisa Quinlan-Rahman, Director of External affairs at Scope

Grey London – The Science Museum

*

The Science Museum has appointed Grey London to launch an interactive gallery that will open this autumn. The agency won the account following a pitch process that kicked off in January and sparked controversy over the museum offering agencies £1,000 for the intellectual property of ideas submitted in the process. The first work by Grey London will break in early summer. The new gallery will be 60 per cent larger than the Science Museum’s previous interactive gallery and will feature live event spaces, hands-on experiments and interactive exhibits. Grey has also been asked to reinvigorate the brand’s voice and drive footfall to the Science Museum. Last year the Science Museum appointed Isobel to create an ad campaign to attract more visitors. In 2011 Creature was picked to help promote the museum's space exhibition.

Grey’s thinking reflects our cultural ambition and the innovation the gallery seeks to identify, celebrate and encourage” Peter Dickinson, The Science Museum`s Head of Communications

Driven – Go Outdoors

*

Go Outdoors, the outdoor clothing and equipment retailer, has appointed Driven to handle its strategic and creative business after a competitive pitch process. The pitches took place at the end of last month and were handled directly by Go Outdoors. Libertine London has worked on the business in the past. Driven will work on above-the-line and below-the-line activity. Last year, Go Outdoors appointed the7stars to handle its £5 million media business.

We felt that Driven got to the heart of what Go is really about and brought this to life in a very refreshing way” Carly Czuba, Marketing Director at Go Outdoors

Comments

More Advertising

*

Advertising

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Amstel opens Arms for Neighbours' Week

Today marks the start of national Neighbours’ Week in the UK, an awareness week set up to encourage more interaction in local communities. To support the cause, beer brand Amstel opened a pop-up pub overlooking London’s Tower Bridge last...

Posted by: Industry Updates
*

Advertising

Scooter brand Lime slams its riders in new print work

Following rising tension over the reckless riding of electric scooter users in France, leading brand Lime has launched a light-hearted print campaign through Buzzman encouraging better behaviour. As the electric scooter situation in Paris comes to a...

Posted by: Industry Updates