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Account Wins of the Week

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Mother – Atom

Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a competitive pitch and is another critical step towards Atom realising their ambition to breathe new life into banking. Mother will be Atom’s lead marketing partner across all activity from developing brand strategy to producing a full, integrated creative platform. Mother was chosen for their independence, their creativity and their daring approach to marketing as the perfect partners to help Atom position themselves as the first real alternative to the traditional High Street banks.

Atom has asked Mother to be their strategic creative partner

Lisa Wood, Atom Bank CMO, said: “We were looking for a partner who shared our energy and enthusiasm for getting people to reappraise the relationship they have with their money and their bank. In Mother we believe we have found the right partner. We share a start-up mind-set and we both have a relentless passion to challenge the status quo.” Katie Mackay, joint head of strategy at Mother, added: “Atom bring a seismic shift to the tired world of banking and the opportunity to play a part in disrupting a sector is a hugely attractive marketing challenge, one that rarely comes along.”

Ketchum – Kohler Co

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Kitchen and bath plumbing product retailer Kohler Co, has selected Ketchum as its public relations agency of record after a competitive pitch. As agency of record, Ketchum will support Kohler Co.'s family of brands within its four business units - Kitchen & Bath fixtures, Interiors, Power and Hospitality. The agency will provide strategic counsel on Kohler Co.'s corporate and consumer brand communication efforts, including thought leadership, sustainability and social media. Ketchum joins Kohler Co.'s integrated marketing team which includes sister Omnicom agencies DDB, PHD and Organic, which are responsible for advertising, media buying, and digital, respectively.

Kohler Co, has selected Ketchum as its public relations agency of record after a competitive pitch

Elizabeth Brady, SVP of global brand management at Kohler Co, said: “We look forward to developing a strategic long-term partnership with the Ketchum team, whose passion embodies Kohler Co.'s ethos of design, innovation and an elevated customer experience. Ketchum's deep home and design expertise, proven strategic and creative thinking, and global scope and scale position the agency well to help us evolve our communications platform and elevate our portfolio of brands.” Sara Garibaldi, SVP and director of Ketchum's New York Brand Practice, added: “We have long admired Kohler's bold brand, and the company has so many stories to share. We're excited to partner with Kohler to bring these stories to life in break through ways.”

 

Zimmerman – Chuck E. Cheese's

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Chuck E. Cheese's has selected Omnicom's Zimmerman Advertising as lead agency on the iconic brand's strategy, promotion, media and integrated creative. In recent months Chuck E. Cheese's, the famous US family restaurant and arcade chain, has launched an updated menu, including whole-wheat wraps, new sandwiches, and thin crust and artisan pizza options such as the Cali-Alfredo and Barbeque Chicken. CEC is also improving the experience for adults with Wi-Fi in all locations.

Chuck E. Cheese's has selected Omnicom's Zimmerman Advertising as it's lead agency

Michael Hartman, Chuck E. Cheese's chief marketing officer, said: “Chuck E. Cheese's has undergone a tremendous amount of change in the last year and we need an agency able to keep up with our breakneck pace and hunger for consumer insight. After a lengthy creative review, we found Zimmerman shares our vision for success and obsession with metrics. They are the right agency at the right time to help us ring in a new era of Chuck E.” Michael Goldberg, CEO of Zimmerman, added: “Chuck E. Cheese's is a great concept with brand recognition off the charts. We are excited to work with a leadership team so focused on consumer experience. This is more than a legacy brand, it's a great restaurant.”

 

Zimmerman – Jamba Juice

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After just one meeting with Zimmerman, Jamba Juice called off their search for a new agency because they knew they had found the right integrated partner for their powerful brand. Jamba is a US-based healthy lifestyle brand, which offers a full healthy menu, including the recently launched Jamba energy bowls. Zimmerman will handle brand strategy, media, creative, social and analytic duties for the California-based chain of more than 860 stores with 100MM annual visits.

Jamba Juice has named Zimmerman as their new creative agency

Julie S. Washington, Jamba Juice chief marketing & innovation officer, said: “We were looking for an agency partner with innovative and creative marketers and a proven track record of results. Zimmerman's retail experience, strategy and analytics, creative strength and focus on results, blew us away. We can't wait to get started.” Zimmerman agency founder, Jordan Zimmerman, added: “We've got big plans for Jamba Juice. It is so rewarding to work with a brand leader that is healthy for you.”

 

Wieden+Kennedy – AB-InBev

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Wieden+Kennedy New York has won giant brewer Anheuser-Busch InBev’s creative account, just a week or so after losing rival Heineken to Publicis Worldwide. W+K gets the Bud Light account in the US plus Corona, with loads of other goodies to follow, no doubt. The business moves from BBDO. W+K has won an number of big US-based accounts recently, most notably the $2.4bn Verizon business.

Wieden+Kennedy New York has won giant brewer Anheuser-Busch InBev’s creative account

AB InBev’s CMO Miguel Patricio, said: “We are excited to partner with a leader in the global advertising industry. Our new creative partner will bring a fresh perspective and help us take the international growth of Corona to the next level. Moreover, as the new lead creative agency for Bud Light in the US, we look to their powerhouse of talent and experience to take the brand to new heights together.” Dave Luhr, president of Wieden+Kennedy, added: “AB InBev is a very unique company with a global portfolio of brands that is the envy of the beer industry. They are strong in talent and culture and high in passion and ambition.”

Gyro Manchester – Les Mills

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Les Mills, one of the world’s leading innovative fitness brands, has appointed Gyro Manchester to shape and grow its offering to corporate markets worldwide. Les Mills, a New Zealand company founded in the 1980s, is the world's largest provider of choreographed exercise-to-music group fitness classes distributed to health clubs. It is internationally renowned for its iconic workout programs such as BODYPUMP and BODYCOMBAT, and most recently its LES MILLS GRIT Series, a high-intensity interval training class. Gyro Manchester will partner with Les Mills to develop a business-to-business value proposition and multi-tiered global campaign that will be executed across multiple channels in numerous markets worldwide.

Les Mills has appointed Gyro Manchester to shape and grow its offering to corporate markets worldwide

Danny Turnbull, managing director of Gyro Manchester, said: “Les Mills is a cult brand with a dedicated following amongst fitness instructors and fitness fanatics. We are honoured to be tasked with helping expand its offerings into new markets and audiences, as Les Mills looks to sustain its incredible growth trajectory.” Phillip Mills, CEO of Les Mills, added: "Our mission is simple; we want to create a fitter planet and to do this we need more clubs and facilities delivering Les Mills programmes. We know we can’t achieve this alone and that’s why we have engaged Gyro to help us create a truly global and world-class business-to-business strategy which will propel us and our club partners to realising 20 million live workouts every week by the year 2020.”

 

DLKW Lowe – Samaritans

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The Samaritans announced the appointment of DLKW Lowe this week to fulfil its new creative brief. Following a three way pitch, DLKW Lowe will deliver a new targeted awareness raising campaign for Samaritans as part of the award-winning cross-industry suicide prevention programme, funded by Network Rail on behalf of the rail industry, which aims to reduce the number of railway suicides and improve support available to those affected by them. Samaritans is looking to create an effective and innovative behavioural change campaign, targeting high risk groups, including middle-aged working class men. The aim is to encourage vulnerable people to seek help whenever they are struggling to cope and raise awareness of the Samaritans service.

The Samaritans announced the appointment of DLKW Lowe this week to fulfil its new creative brief

Paul McDonald, Samaritans’ executive director of communications, said: “As we begin to implement our new six year strategy, we are poised to push Samaritans’ brand forward and raise awareness of our vital services among high risk groups in particular. I am delighted to have DLKW Lowe on board to help us achieve this, by creating a dynamic campaign, which will capture people’s attention and, crucially, encourage help-seeking behaviour among those who need it most, no matter what they are struggling with.” DLKW CEO Jamie Elliott, added: “This is a fascinating, nuanced brief which we’re honoured to have been awarded. We can’t wait to work with Samaritans and the other programme partners to deliver a campaign which reaches those most urgently in need of support.”

 

JWT – North Shore LIJ

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New York’s largest healthcare system, North Shore-LIJ, has selected J. Walter Thompson New York as its lead creative agency. Effective immediately, J. Walter Thompson will lead North Shore-LIJ’s marketing and advertising strategy across its 19 hospitals, more than 400 outpatient physician practices, and medical research, education and other enterprises. JWT will work with North Shore-LIJ to develop its brand campaign, bringing to life the health system’s leadership position in the healthcare industry. North Shore-LIJ is the state’s largest private employer with more than 54,000 employees and the 11th-largest nonprofit healthcare system in the country.

North Shore-LIJ has selected J. Walter Thompson New York as its lead creative agency

Ramon Soto, senior vice president and chief marketing and communications officer at North Shore-LIJ, said: “J. Walter Thompson will be a critical strategic and creative partner in helping to enhance our brand and reputation for offering best-in-class healthcare in both the New York metropolitan area and beyond.” JWT New York senior vice president Ramon Soto, added: “North Shore-LIJ is in a unique position to be a partner to patients and consumers throughout their entire lives. We’re thrilled to work with a dynamic, rapidly expanding company that is reaching new heights in the delivery of healthcare. It will be a privilege to partner with their incredible team.”

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