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Account Wins of the Week

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Y&R New Zealand – Autotrader

After a competitive pitch, the iconic kiwi motoring brand Autotrader has appointed Y&R NZ to handle creative and media accounts. Autotrader is one of the most trusted automotive brands in New Zealand, with online platforms drawing around 450,000 visits a week and the free weekly magazine reaching around 100,000.

 Autotrader is the flagship brand of the Bauer Trader portfolio which consists of six industry specific market leading magazines and six associated websites. Y&R’s new campaign for Autotrader will be in market later this year.

Autotrader has appointed Y&R NZ to handle creative and media accounts

Bauer Trader Media general manager Terry Williams-King, said of the agency's appointment: “The Y&R team really impressed us with their genuinely integrated offer and insightful approach to how we communicate that it’s easier, cheaper and faster to sell your car through Autotrader.co.nz.”

 Y&R NZ's managing director Steve Kane, added: “Y&R is staffed by serious car nuts and the Autotrader brand is one that most of us have grown up with, in fact the Autotrader Buyers Guide was a staple in every flat I’ve ever lived in. We’re looking forward to working with the Trader Group to continue the brand’s legacy.”

 

Y&R Singapore – Ministry of Manpower

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Y&R Singapore has been appointed as the creative agency of record for the country's Ministry of Manpower, following a tender process. 

Y&R will join a panel of agencies in working on the development, management and implementation of an integrated public and marketing communications plan for the ministry, which is responsible for the formulation and implementation of labour policies related to the workforce in Singapore. 

Y&R Group’s Burson-Marsteller has also been appointed to handle PR as part of the same tender process. 

Y&R has had previous experience on the Ministry of Manpower account and related issues over the last 15 years.

Y&R Singapore has been appointed as the creative agency of record for the country's Ministry of Manpower

Kea Sui Hong, group account director at Y&R Singapore, said: “Manpower issues in Singapore are a tough topic, especially due to the fact that we are a country that has moved from third world to first in one generation. We are happy to be part of the panel as we hope our knowledge about this can contribute to the nation’s wellbeing, given that this is a key agenda for the government.” 

Melvin Kuek, managing director of Y&R Singapore, added: “This is a major account win for us and further evidence of Y&R Singapore’s continued resurgence in 2015. We are truly gaining momentum on all fronts.” This appointment adds to last year’s win of the Workforce Development Agency on Y&R’s impressive portfolio of major government clients.

 

Zenith Optimedia – Coty

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Beauty products manufacturer Coty (whose brands include Calvin Klein, Chloé, Davidoff, Marc Jacobs, Rimmel and more) has appointed Publicis Groupe’s ZenithOptimedia to handle its global media communications business for print and television. The agency will keep its business in Germany and Austria while adding on 13 more markets around the world. The contract covers the North American, Western European, and Central and Eastern European regions. The win comes after a four-way global pitch. A dedicated team will manage its offline media while managing digital in partnership with Coty’s other agencies.

Coty has appointed ZenithOptimedia to handle its global media communications business for print and television

Bart Becht, chairman and interim CEO of Coty, said: “Selecting a global agency partner is in line with our global efficiency strategy and another step towards our plan to reinvest in our power brands. We were really impressed by the spirit and enthusiasm of ZenithOptimedia. They showed strength across all media capabilities (particularly in data analytics) and demonstrated a truly integrated and transparent approach to media communications.”

 

Zenith Optimedia – Uniqlo

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ZenithOptimedia has also been appointed as the media agency for Uniqlo in the UK following a competitive pitch led by Ben Cook, Brand Marketing Manager for the UK at Uniqlo. The Japanese casual clothing brand previously worked with independent media agency The 7 Stars. ZenithOptimedia will work closely with Exposure, Uniqlo’s incumbent PR agency, in handling Uniqlo’s media needs as part of an ongoing brand awareness strategy, which will include the re-launch of the brand’s flagship store at 311 Oxford Street. The appointment begins immediately.

ZenithOptimedia has been appointed as the media agency for Uniqlo in the UK after a competitive pitch

Grant Millar, UK CEO at ZenithOptimedia, said: “We are delighted to help Uniqlo get to the next stage of their development in the UK. They are a fantastic innovation-orientated business with great products and an unique consumer offer. We look forward to helping them drive their return upon investment and build their UK identity.”

 

BBDO Guerrero – Pancake House & Yellow Cab

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BBDO Guerrero has been named as the agency-of-record for both Pancake House and Yellow Cab, two of the best established brands under Max’s Group, Inc, the country's leading full-service restaurant group. 

Francine Gonzalez, managing director of BBDO Guerrero, said: “We are very proud to have Pancake House and Yellow Cab, both strong brands that have captured the hearts of many Filipinos. We are looking forward to creating ideas that will further strengthen the affection with which they are held.”

BBDO Guerrero has been named as the agency-of-record for both Pancake House and Yellow Cab

Pancake House is a familiar brand among Filipinos, boasting a 40-year heritage, a 110 local store network, plus seven stores overseas. Initially conceptualised as an American diner associated with specialty pancakes and waffles, the all-day dining restaurant has evolved through the years to offer a wide array of mid-priced local and international cuisine.

 Yellow Cab, meanwhile, is a New York inspired restaurant known for its generously-portioned, great-tasting pizzas. Its menu has broadened in recent years to include pastas, chicken and desserts. Its fleet of signature delivery “Cabs” of Vespa Scooters are highly visible day and night with its 24/7-delivery service.



 

Campbell Ewald – Covered California

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Marketing communications agency Campbell Ewald, has been named Agency of Record for Covered California, the state-run health care exchange, following a review. Campbell Ewald’s scope of work consists of strategy, creative implementation, digital and social communications, as well as media planning and buying. The agency will also lead a consortium of agencies including Casanova Pendrill, LAGRANT COMMUNICATIONS and Intertrend, which will focus on reaching California’s diverse consumers, including Hispanics, African-Americans, Asians, LGBTQ consumers and millennials.

Campbell Ewald, has been named Agency of Record for Covered California

Angela Zepeda, President, chief marketing officer at Campbell Ewald, said: “We are thrilled to partner with Covered California to make sure the state’s diverse and growing population has fair and equal access to quality health care. Improving awareness and access to a vital need like health care coverage is purposeful work – the type of work we at Campbell Ewald find meaningful and rewarding.” Campbell Ewald’s marketing initiatives will strive to maximise Covered California’s brand awareness among millennials and other diverse consumers, helping move them from the consideration phase to the purchase mindset.

 

Saatchi & Saatchi – FWD Group

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Saatchi & Saatchi has been named Creative Agency for the FWD Group insurance company. The win will see Saatchi & Saatchi develop FWD Group’s brand communications in the region, with in-market work handled by local agencies independently appointed by each country. Saatchi & Saatchi Thailand was appointed by FWD Life Insurance in Thailand as local agency in a separate pitch.

Saatchi & Saatchi has been named Creative Agency for the FWD Group insurance company

Shannon Cullum, CEO of Saatchi & Saatchi Singapore and Malaysia, said: “The team at FWD is bold, smart, innovative and on a mission to transform the category. They’ve given us a brief that has our creative people fired up at the opportunity to start working with them and we couldn’t be more excited to get started.” Tim Oliver, Chief Commercial & Marketing Officer, FWD Group, added: “The team at Saatchi & Saatchi really impressed us with their knowledge, enthusiasm and shared belief in our mission to change the insurance category forever. Their creative insight and expertise complements ours, providing the perfect springboard for future success.”

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