Leo Burnett – Brooks Running Company
Brooks Running Company, the US designers of famously superior running shoes and apparel, selected Leo Burnett as it's global creative agency of record this week, with the account to be led out of Leo Burnett's Chicago office. The agency will be responsible for all creative strategy across multiple platforms, from print to retail to digital. Located in 60 countries, Brooks is a brand known around the world for its “Run Happy” philosophy, and a passion for celebrating and championing running and runners everywhere. The new business win for Leo Burnett comes only three weeks after announcing Marshalls as its newest client. Other recent wins include Kraft, United Healthcare and McDonald's North American brand assignment.
Brooks Running Company has selected Leo Burnett it as global creative agency of record
Anne Cavassa, Chief Customer Experience Officer at Brooks Running Company, said: “We are focused on being the No. 1 choice for runners worldwide. We saw immediately that Leo Burnett had an inherent understanding of our brand, the run, and most importantly, what makes runners tick. We are thrilled to partner with them to create a brand loved by runners around the world.” Mark Tutssel, Chief Creative Officer for Leo Burnett Worldwide, added: “The opportunity to partner with the running brand that's beloved by all runners is hugely exciting. Brooks has massive ambition and a bold vision for the future, and we're proud to be a part of it.”
Vizeum Sydney – Wotif/lastminute.com.au
Vizeum Sydney has been handed the accounts of the Wotif Group's iconic Wotif.com and lastminute.com.au online travel brands. Vizeum’s remit includes working in collaboration with the Wotif Group’s brand marketing team to deliver media strategy, planning and online and offline media buying for the popular travel booking sites. In being appointed, Vizeum was praised by Wotif Group for their strategic approach, results- focus and experience working with challenger companies. Vizeum’s innovative, digital-first approach and hands-on client service approach were also acknowledged as crucial to the decision.
Vizeum Sydney has been handed the accounts of the Wotif Group's iconic Wotif.com and lastminute.com.au online travel brands
Amanda Behre, Director Brand and Marketing for the Wotif Group, commented: “Wotif Group’s brand marketing team is looking forward to working closely with the Vizeum Sydney team to explore opportunities to help us build on the heritage of, and evolve and promote, our iconic Wotif.com and lastminute.com.au brands.” Nick Behr, managing director of Vizeum Sydney, added: “We are excited to have the opportunity to help reinvigorate both brands. We look forward to using great ideas and innovation to ‘cut through’ in one of the most competitive categories, and to working with such an energised Wotif Group team. This is a significant win for us and we are really looking forward to working with the team at Wotif and lastminute.com.au to drive their business.”
BSUR – Princess Yachts International
Princess Yachts International has appointed BSUR Amsterdam as global lead creative brand and communications agency, according to Jan Rijkenberg, founding partner of the agency. The account, previously handled by local firms on a project basis, was awarded based on the reputation of the agency and billings were not disclosed. The agency will work on brand strategy, brand design and development, marketing collateral, video productions, product launches and more. Based in Plymouth, England in the very cradle of Britain’s maritime heritage, Princess Yachts is regarded as the world’s finest exponent of contemporary yacht design.
Brand & Deliver – HS1
HS1, the organisation that owns the Channel Tunnel Rail Link, has appointed Brand & Deliver to manage marketing activity at St Pancras International Station as part of their framework for a three-year period, following a competitive pitch process. The campaigns, which will incorporate design, print and experiential marketing, will highlight the range of events at St Pancras International to an audience of domestic and international visitors. They will also focus on promoting the boutique shopping and dining opportunities within the station, drive traffic to the website and boost engagement on social channels.
HS1 has appointed Brand & Deliver to manage marketing activity at St Pancras International Station
Hayley Lawrence, Director of Events at Brand and Deliver, said: “We look forward to working closely with St Pancras International to build the brand as a lifestyle destination for Londoners and visitors.” William Gordon, Marketing Manager at HS1, owners of St Pancras International, added: “We want to encourage the one million passengers who pass through the station each week, to stay a while and enjoy the fantastic bars and restaurants, boutique shopping and activities on offer.”
Solve – Rock The Lunch Box
Annie’s Homegrown, Applegate, Honest Tea and Rudi’s Organic Bakery have tasked Minneapolis-based agency Solve with handling digital and social strategies for their collective ‘Rock The Lunch Box’ initiative that helps parents find and share healthy lunch ideas for their kids. The digitally-focused effort is slated to launch later this year. Solve will handle the entire promotion including creative, social, and display media and analytics.
Minneapolis-based agency Solve has been tasked with handling digital and social strategies for the Rock The Lunch Box collective
Corey Johnson, president of Solve, said: “We’re in the communication business but many of us are also parents. We applaud these organic brands for their commitment to placing the purest of foods into kids’ lunch boxes, and are pleased to be tapped to help.” Solve, which was founded in 2011, counts Cascadian Farm Organic, True Value Hardware, and Porsche among its clients. Earlier this month, Solve announced that Tour de France winner Greg LeMond has chosen the agency to help launch his new line of bicycles and fitness-related items.
BBDO Indonesia – Nippon Paint
BBDO Indonesia announced this week that it has acquired the creative responsibilities for Nippon Paint Indonesia. “We are thrilled to grow such an established brand. It will be an exciting venture for our team, as Nippon Paint allows us to exercise our creative talents and imagination,” said Intan Mokhnar, managing director of BBDO and Proximity Indonesia. “We’re eager to produce great work for them.” A spokesperson from Nippon Paint, Indonesia, added: “BBDO Indonesia has proven that they have a good understanding of the Indonesian market and we are confident that their creative team can utilise different and unconventional mediums to reach consumers.”