Advertising

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Account Wins of the Week

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Publicis Worldwide

Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK. Vivid Brand is a strategic and creative shopper marketing agency, connecting brands with shoppers at the decisive moment of purchase, online and in store, to convert shoppers into buyers. The agency, with a team of 20 based in London plus an office in Singapore and in Melbourne, specialises in shopper research, strategic planning, visual identity systems, in-store communications, digital shopper marketing and packaging design. Vivid uses its deep forward-looking insight into brands and consumer behaviour to create memorable retail experiences that activate purchase and build long-term loyalty.

Publicis Worldwide has announced the acquisition of Vivid Brand, adding to its portfolio of agencies within the Publicis Worldwide network in the UK

The partnership enables Publicis Worldwide to reinvent and transform its client relationships, offering a platform of more integrated disciplines. This ensures that brands can offer a more comprehensive consumer journey cycle with more touch points and opportunity to be increasingly innovative in their communications, helping clients to lead the change within their market. Vivid Brand works with clients including Nestle, Coca Cola, Pernod Ricard, Groupe SEB, Beiersdorf, Henkel, SAB Miller, CUB, Diageo and Philips Lighting. Vivid Brand will form a new agency, of the same name, within the larger Publicis UK network, which also includes Publicis London, POKE, Publicis Chemistry and Publicis Blueprint. Vivid Brand will be led by Guy Wieynk, Group CEO of the UK and Nordics at Publicis. The existing leadership team of Vivid Brand including Andy Scott, CEO and founder, Gideon Karmiloff, Managing Director, Matt Miles, Planning Director, will remain in place and will report into Wieynk.

The partnership enables Publicis Worldwide to reinvent and transform its client relationships, offering a platform of more integrated disciplines

Arthur Sadoun, CEO of Publicis Worldwide commented: “Consumers are becoming increasingly empowered in the purchase process, and it's important that we lead our clients through this important behavioural transformation. Shopper marketing is an important, insightful field that provides real results for clients for clients across their commerce channels. The UK market is an important focus for Publicis Worldwide. With the recent acquisition of Vivid Brand, we plan for London to be a leading centre of excellence within the shopper marketing arena, using its global reach and the scale of the network to assist both our local and worldwide clients.” Vivid's CEO and Founder Andy Scott, added: “This partnership will create more opportunities to deliver world-class shopper strategy and campaigns for our clients globally. Working with our new partners we intend to embed Vivid's shopper methodology across the network so that all our collective clients benefit.”

 

Grey San Francisco

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SunEdison, the world's largest renewable energy development company, has appointed Grey San Francisco to lead their brand strategy and advertising business. Grey was selected after a creative shoot-out that involved four agencies. SunEdison is a $7 billion global power company that provides solar, wind, and energy storage solutions to businesses, utilities, and the public sector, and is now bringing complete clean energy solutions to residential customers. New work from Grey is expected to break later this summer.

SunEdison has appointed Grey San Francisco to lead their brand strategy and advertising

In a joint statement, Milan Martin, President of Grey San Francisco and Curt Detweiler, the agency's Chief Creative Officer said: “We're honoured and excited that a dynamic company like SunEdison, a true leader in clean energy, has chosen to work with us. Their vision to transform global energy generation and distribution is inspiring and we're looking forward to engaging people around the world.” Ken Milhous, SunEdison's Director of Brand and Corporate Communications, added: “Grey's deep experience in the energy space, their strategic vision and their creative thinking were all factors in why we're so excited to be working with them at this important time in our history. They're wonderful folks and we're going to have a great time building the SunEdison brand together.”

 

OMD Worldwide

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A digitally-driven media consolidation pitch between Wells Fargo's incumbent media shops ended in a big win for Omnicom agencies this week. In addition to retaining the traditional planning and buying business, OMD significantly expanded its relationship with the San Francisco-based financial institution. OMD was also awarded the digital business, as well as the entire multicultural media portfolio in partnership with Buzz Marketing Group. Partnering with OMD for the review, Omnicom's Organic was awarded the digital creative business. Traditional creative, which was not part of the review, remains with Omnicom's BBDO.

In addition to retaining the traditional planning and buying business, OMD significantly expanded its relationship with Wells Fargo

“Working with OMD, we have witnessed the team's commitment to understanding the Wells Fargo brand and the importance of our culture,” said Michael Lacorazza, head of Integrated Marketing for Wells Fargo. “During our recent review, OMD stood out based on its digital capability, strong management team, and ability to bring big ideas to the table. We are looking forward to deepening our working relationship and realising greater impact for our marketing investments.” OMD US CEO Monica Karo adds: “We're looking forward to expanding this long and very successful partnership across new channels, working together to explore new opportunities to connect with Wells Fargo customers.”

 

ESI Media

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ESI Media and Specsavers have announced an eight-month partnership across ESI Media’s multi-platform portfolio, designed to boost Specsavers’ fashion credentials in London, the UK’s most fashionable city. Brokered by media agency Manning Gottlieb OMD, the campaign kicks off on the 21st April across the Evening Standard, standard.co.uk and London Live and builds on the success of last year’s collaboration. The campaign will capitalise on the Evening Standard’s reach and influence – the Standard is read by 1.9 million people every day - to build awareness of the wide range of glasses available at Specsavers. The campaign is being curated by the Evening Standard’s Fashion Editor, Karen Dacre, with branded content running across all Evening Standard channels, including three Specsavers-branded print supplements, plus all content will be housed on a new online hub.

ESI Media and Specsavers have announced an eight-month partnership across ESI Media’s multi-platform portfolio

Dan Locke, Group Partnership Director, ESI Media, said: “We have a very strong offering for fashion-focused readers and brands in both our print and digital products. We launched the successful fashion and beauty channel on standard.co.uk last year which is dedicated to keeping audiences up to date with the latest trends, and it’s great to be able to use our strength and experience in this area to help Specsavers further build their reputation as a stylish and on-trend brand.” Fiona Stevenson, Regional Marketing Manager, Specsavers, adds: “At Specsavers, finding the right frames to suit our customers’ lifestyle is just as important as the expertise we offer. This campaign, with its multiple touch-points and the Standard’s dedicated audience, gives us the perfect opportunity to showcase Specsavers as a fashion forward brand in an engaging way, bringing us closer to our consumers than ever before.”

 

Vivaki

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Vivaki and Tencent have announced a partnership that will make Vivaki one of the first partners of Tencent in the field of DMP (data management platforms). The agreement will allow Vivaki and Tencent to jointly develop big data analysis, cross-screen marketing, as well as improve the effectiveness of brand and performance marketing. The agreement also provides a framework for exploring future collaboration between the two networks by leveraging both sides’ resources as well as data management capabilities and application strengths. The partnership will see the integration of Tencent data into Vivaki’s platform to improve the accuracy of user targeting, which will ultimately benefit all the clients who work with the Publicis Groupe agencies, in particular the leading media agencies of ZenithOptimedia and Starcom Mediavest.

Vivaki and Tencent have announced a partnership that will make Vivaki one of the first partners of Tencent in the field of DMP

Sidney Song, Vivaki’s General Manager of Data Solution said: “DMP is a great tool to integrate branding and performance marketing. Fragmented data in the absence of a single view to understand users and target audiences was the big challenge for advertisers in generating valuable insights for effective media planning. With these problems resolved, DMP will become the core of brands’ communication plans by automatic and high quality targeting.” Mykim Chikli, CEO of ZenithOptimedia Group China added: “Programmatic buying has been established for many years in the markets of US and Europe, in part due to the close collaboration with key media publishers and vendors. This partnership with Tencent is a huge step forward for the Programmatic market in China and we are proud and excited for our agency, and ultimately our clients, to be at the forefront of this innovation.”

 

Creston

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This week, Creston, the marketing communications group announced the acquisition of How Splendid Ltd (Splendid), the London-based digital design and development consultancy, with Splendid to form an important part of Creston Unlimited’s digital consultancy offer. Splendid comprises User Experience (“UX”) specialists, designers and developers, delivering work for a variety of multinational, blue-chip clients across the finance, utilities, retail and media sectors including: Barclaycard, Boots, eBay, Gamesys, News UK, Skrill, SSE and Star Alliance. The acquisition fits perfectly with Creston’s strategy to continue growing its digital marketing consultancy offer, which will help clients with a key element of their brand’s digital transformation. The complementary services of the two businesses are expected to create significant cross selling and referral opportunities and following the acquisition, Splendid will be rebranded Splendid Unlimited, signifying a common philosophy and values. Splendid Unlimited and the Group will continue to benefit from the experience and expertise of Splendid’s three founding partners and shareholders, Paul Bishop, Alex Eicke and Dan Morris, who will remain as Managing Partners.

This Week, Creston announced the acquisition of How Splendid Ltd (Splendid), the London-based digital design and development consultancy

Commenting on the acquisition, Barrie Brien, Group Chief Executive of Creston plc, said: “Splendid is an excellent business which enhances our Creston Unlimited offer perfectly. As part of Creston Unlimited, Splendid’s consultancy expertise, which focuses on the way brands do business in the digital world, will complement the Group’s marketing communications strength and further evolve our compelling integrated digital services offer.” Paul Bishop, Managing Partner of Splendid added: “We are really excited to be joining the Creston family. Having looked long and hard to find the right partner for our next stage of growth, we believe Creston Unlimited’s range of services and attitude really add to our core proposition of digital transformation and allow us to create bigger conversations with our clients.”

 

AIS London

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Alzheimer’s Research UK, the UK’s leading dementia research charity, has appointed AIS London as its strategic and creative agency. AIS London will start working with the charity immediately in raising awareness of the condition that affects 850,000 people in the UK. AIS London has been brought on board to lead all supporter acquisition and retention campaigns for the charity. This is the first time Alzheimer’s Research UK has appointed a full service agency.

Alzheimer’s Research UK, the UK’s leading dementia research charity, has appointed AIS London as its strategic and creative agency

Carolyne Coupel, head of supporter marketing at Alzheimer’s Research UK said: “We are delighted to be working with AIS London. They have the ability to create stand-out creative work that delivers results.” Liz Barnsdale, managing director at AIS London, adds: “We’re thrilled to be working with such a game-changing charity. Alzheimer’s Research UK is carrying out world-class pioneering research to find treatments and ultimately a cure for dementia. It's a journey to get there that takes awareness and funding and we're proud to say we'll be working with the charity every step of the way.”

 

The Real Adventure Unlimited

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Following a competitive pitch process, The Real Adventure Unlimited has been appointed by Costa to develop a best-in-class loyalty programme for the coffee shop brand that delivers multi-channel 1-to-1 relationships for their customers. The agency will be bringing together their expertise in data, technology and creative to deliver a loyalty programme that goes further than the collection of points, adding value for each individual customer. The Real Adventure Unlimited was appointed following a selection process managed by RAR.

The Real Adventure Unlimited has been appointed by Costa to develop a best-in-class loyalty programme for the coffee shop brand

Beth Pope, Joint Managing Director at The Real Adventure Unlimited, said: "With new players entering the market and old rivals continuing to expand, Costa is operating in an increasingly competitive environment. The challenge we’re thrilled to be rising to is how we can deliver a loyalty programme that provides both value for the business and a truly personal experience for Costa customers.”

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