Modus Operandi
The LA-based craft brewery, Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record. ModOp will lead Golden Road's strategic digital branding and creative efforts with the goal of accelerating the growth of the Golden Road Brewing brand. Utilising its deep knowledge of digital customer behaviour across ever-evolving online, social and messaging channels, ModOp looks forward to helping Golden Road continue its evolution from a well-respected and beloved local beer to an iconic brand synonymous with Los Angeles.
Golden Road Brewing, announced this week it has selected Modus Operandi as its Agency of Record
“Golden Road Brewing is an incredible young brand which has already become nearly synonymous with Los Angeles. We're honoured to help co-founders Tony Yanow and Meg Gill continue to build their brand,” said Jeff Suhy, Partner and President of ModOp. “We're inspired by Golden Road's passion for bringing goodness to the Los Angeles community and can't wait to help tell their story.” Golden Road Brewing co-founder Tony Yanow, added; “ModOp got us to think about our digital initiatives in a new way. They do some really cool projects so we're excited to partner with them. Because of my close relationship with Jeff, I've watched ModOp grow just as he's seen us grow. We see this as a really fun thing - two LA companies working together to create something great.”
TBWA\Chiat\Day New York
TBWA\Chiat\Day New York has been awarded creative duties for Hearts On Fire, the Boston-based diamond manufacturer and jewellery-design company famously known as architects of “The World's Most Perfectly Cut Diamond” Hearts On Fire, which was acquired by Chow Tai Fook Jewellery Group in June 2014, is sold in over 500 retail locations in 32 countries around the world, including 13 Hearts On Fire brand boutiques and at heartsonfire.com. After a competitive review led by Ark Advisors, TBWA\Chiat\Day was awarded creative duties that include a global brand campaign launching later this year.
TBWA\Chiat\Day New York has been awarded creative duties for Hearts On Fire, the Boston-based diamond manufacturer and jewellery-design company
“We are thrilled to take this step with the TBWA team,” said Caryl Capeci, Chief Marketing Officer, Hearts On Fire. “We are increasing our investment in all consumer marketing efforts, both for the brand overall and to support our independent retail partners. Our new global advertising campaign will raise the visibility and create excitement for the brand worldwide.” Commenting on the appointment, TBWA\Chiat\Day New York CEO Rob Schwartz said; “We found a kindred spirit with Hearts On Fire. They truly want to disrupt the status quo of the world of diamonds, and we are looking forward to working with them.”
TH_NK & Joint
Vue, the leading global cinema chain, has announced the appointment of two new agencies into newly created positions. TH_NK, whose clients include Warner Bros and Nando’s, has been appointed to develop a multi-channel digital user experience and customer value management (CVM) capability. Joint, a creative business whose clients include TSB, Amazon and UKTV has been appointed to lead the brand strategy and customer experience. Both agencies are briefed to transform the cinema-going experience for customers. The agencies were appointed in March after a detailed competitive pitch process facilitated by Oyster Catchers. The partnerships take effect from April 2015.
Vue, the leading global cinema chain, has announced the appointment of two new agencies into newly created positions
UK commercial director Dominic Rowell commented; “For the last 12 years Vue has been committed to delivering the best and most innovative experience in the industry. As we continue to grow, our intention is to place even greater emphasis on surprising and delighting our customers through both offline and online experiences. Our brand, our people and technology will be pivotal to this. In TH_NK and Joint we have appointed two highly skilled partners who share our energy and ambition to deliver on this intent.” Richard Exon, Founder of Joint commented; “We love working with disruptive brands, especially ones of the scale and ambition of Vue. It's a fantastic business in an extraordinary category” Tarek Nseir, CEO at TH_NK, added; “There is a huge opportunity for Vue to take a much more anticipatory role in their digital communication, to give customers what they need in the most helpful way possible. Together we will create amazing work that has the potential to completely disrupt the cinema market.”
Havas Worldwide
Arla Foods has appointed Havas Worldwide London as the creative agency hub to build its Arla brand across categories in emerging markets. This follows a competitive pitch between Havas Worldwide London and DLKW Lowe. Wieden + Kennedy currently handles the global advertising account for the Arla brand, Lurpak and Cravendale, and whilst W+K’s is still the lead agency for the Arla brand globally, Havas has been brought in to focus on emerging markets. Havas will be running the Arla brand account centrally, partnering with teams in its healthcare network across Sao Paulo, Singapore and South Africa. W+K did not participate in the pitch for this business as Arla wanted representation in markets where W+K are not present.
Arla Foods has appointed Havas Worldwide London as a creative agency hub to build its Arla brand across categories in emerging markets
Daniel Floyed, Managing Partner at Havas Worldwide London, commented; “We’re very excited with this win, Arla is a company we’ve always respected, as they share our values and passion for purpose driven brands. We’ll be putting our creative council to work straight away to meet the challenge of extending this already strong brand into emerging markets.” Jan Worre Pedersen, Head of Global Media & Agency Management at Arla Foods, added; “We are very confident that in Havas we have a highly strategic and creative partner that is as equally ambitious with our vision as we are. The agency passionately detailed how they’ll convey local nuances across our emerging markets and build the Arla brand through meaningful campaigns.”
Host
C&C International, a manufacturer and distributor of branded beverages, has awarded Host Singapore its creative mandate for Irish cider brand Magners. The agency won the account following a competitive pitch held earlier in February this year. “We’re on the cusp of something very exciting with Magners here,” said Conor Hardy, regional director, Asia Pacific, C&C International. “Host demonstrated great insights and understanding of the task ahead. We are looking forward to the partnership,” he added. “Magners is a challenger brand in this part of the world. Our pitch tackled that head-on, and we are really excited to now deliver against that shared creative ambition,” commented Dan Gibson, group managing director of Havas Creative Group. The first campaign will be launched in the coming months and will run across advertising, digital, retail and on-ground activations.
Semaphore London
Semaphore London has announced its partnership with Eve Sleep. The agency will become the strategic PR and creative content partner to the VC backed start up. The agency was appointed without a pitch. Eve is a revolutionary new mattress design company founded by former 4Creative brand specialist and photographer Kuba Wieczorek, who heads up the company as Creative Director alongside CEO and serial entrepreneur Jas Bagniewski. COO Joe Moore and Head of Product James Fryer complete the line up. The teams’ ambition was to disrupt a business in dire need of improvement – revolutionising each aspect of buying one of life’s essentials. The company’s focus on simple, beautiful design will inform the campaigning work Semaphore and eve create together, which will include consumer facing earned media management and creative production.
Semaphore London has announced its partnership with Eve Sleep
Kuba Wieczorek, Eve Creative Director, said; “We’re a rapid growth, fast moving business and Semaphore London is the perfect partner to help us achieve our marketing ambitions. We needed an agile, earned media focussed agency that also understands how to deliver top creative content, and the guys at Semaphore were our first and only call.” Aaron Cole, founding partner of Semaphore London, added; “Launching a new business into the market is always a fun challenge, but finding a team that also has creative ambition like eve is enormously exciting. Eve is a genuinely disruptive brand and being able to grow in partnership with a company on such an exciting trajectory is a perfect fit for Semaphore London.”
TBWA\Shanghai
It was announced this week that famous London tea brand Twining's' forthcoming campaigns will be led by TBWA\Shanghai, integrating retail and shopper marketing resources from The Integer Group and digital activation by TBWA’s Digital Arts Network (DAN). Commenting on the appointment, Sarah Chamberlain, head of Twinings brand development said; “We are delighted to work with TBWA, who have shown a great understanding of our brand and audience, and demonstrated the ability to drive the brand forward across channels.” Brian Swords, managing director of TBWA\Shanghai, added; “Twinings is a brand with a rich history and strong heritage. We are very excited to work together and support the brand’s goals in China and across the Asia Pacific region.”
ZenithOptimedia
ZenithOptimedia has been appointed by Harvey Nichols as its full-service media agency after a competitive pitch. The luxury retailer previously used three different agencies for its media services. Following a review of its media strategy and brand vision, Harvey Nichols has decided to consolidate its needs within one agency. ZenithOptimedia will be handling media planning and buying in addition to PPC, SEO and social. The brief will focus on building engagement with core target audiences and support the global expansion of the Harvey Nichols brand, with the appointment set to begin from Summer 2015. Harvey Nichols will continue to work with Adam&EveDDB as its creative agency.
ZenithOptimedia has been appointed by Harvey Nichols as its full-service media agency after a competitive pitch
Shadi Halliwell, Group Marketing & Creative Director at Harvey Nichols, said; “Harvey Nichols is embarking on an exciting journey and we require a full service media partnership that can challenge us and support the delivery of our ambitious growth plans. ZenithOptimedia’s credentials in the luxury market shone out amongst the competition. They demonstrated not only new innovation but a deep understanding of our brand and how to effectively reach our target audience. As we enter a new stage in maturity we are confident that ZenithOptimedia is the agency to guide us through our journey ahead.” Grant Millar, UK CEO at ZenithOptimedia, added; “This is an exciting win for the agency and we’re looking forward to working with the team at Harvey Nichols to ensure we deliver a high level of return on their investment. By consolidating media services under one roof, the brand will be able to benefit from our breadth of capabilities and industry expertise.”
