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McCann drives Opel/Vauxhall in Europe

Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1, 2019.

Tobias Gubitz, director brand strategy and marketing communications at Opel/Vauxhall announced the news by saying the new partnership creates “efficiencies” as McCann already works with Vauxhall in the UK. McCann’s digital subsidiary MRM also already works with Opel.

 

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