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Account Wins of the Week

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M&C Saatchi – GambleAware

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GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to run for two years, with a budget of £5-7 million per year. The government welcomed this initiative, and the charity GambleAware was invited to deliver the campaign. GambleAware has created a new board to oversee the campaign, which includes representatives from Public Health England, the Welsh Government’s public health community, and leading academic experts. An

 

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