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Account Wins of the Week

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MSQ Partners/Hyperactive – blu

blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by the blu team with the creation and delivery of the integrated launch, which is scheduled to go live this summer. myblu is the newest vaping product in the blu portfolio and will be central to its ambition to build significant market share in a fast-developing sector. Within MSQ Partners, the strategic


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Mother Design Mother New York has announced that Mark Sloan has been named Head of Mother Design. He came over from TBWA\Chiat\Day, where he served for over three years as its director of design. Mark’s prior experience included working on a...

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