Droga5 – MINI Electric
Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a clear positioning for MINI Electric as the BMW-owned car marque works towards launching its first all-electric vehicle. The task is to develop the communication campaign that leads to the official car launch in 2020.
215 McCann – San Francisco Giants
The San Francisco Giants has named 215 McCann as its new advertising