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Account Wins of the Week

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WPP – Bose

Audio electronics firm Bose has selected a custom-built team of WPP agencies to be its global agency across creative, media and digital along with localisation and production. Grey Group, Wunderman, Hogarth Worldwide and MediaCom are reportedly the agencies involved, though Bose has not disclosed specifics or financials. Bose has previously worked with Grey Group on creative, including the highly lauded “Get Closer” campaign from Grey London in 2016. MediaCom and Interpublic have worked on Bose’s media planning and buying activity. The new partnership, which comes

 

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