Advertising

ad:
*

Account Wins of the Week

Published by

Mother – Debenhams

Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its split with J. Walter Thompson, the creative incumbent of eight years, in September. It held pitching rounds with Karmarama, Portas, Mcgarrybowen and Mother after announcing its plan to review its agency with the help of AAR in July. The indie shop will be tasked with developing the new strategy, which aims to position the brand

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Year 2 Recap + I Have Officially Been Spoofed

Year two in the books for this creative advertising channel. I think it's been pretty successful. Lots of love and positivity + we got spoofed haha. Here is a quick 'thank you' video: I appreciate each and every one of you who has made me a part of...

Posted by: Kevin Forister
*

Advertising

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

Posted by: Creativepool Editorial
ad: