Advertising

*

Account Wins of the Week

Published by

Amsterdam Worldwide – Mitsubishi

Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as their lead global brand agency. The Amsterdam-based agency, with additional offices in Berlin and Paris, was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance. The outcome of that work, the brand strategy “Ambition to Explore,” will be introduced this week at the Tokyo Motor Show. Creative work from the agency, including the new global marketing tagline, “Drive Your Ambition” is also debuting in Tokyo

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Advertising

*

Advertising

Account Wins of the Week

Adam & Eve/DDB - Born Free International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos. This year, Born Free will attempt to raise awareness of the...

Posted by: Industry Updates
ad: Date a Creative