18 Feet & Rising – Popchips
Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. It is the first time the 10-year-old brand, which markets itself as a healthier alternative to conventional crisps, will bring US and UK strategy and creative together. 18 Feet & Rising won the business after a competitive pitch. The UK account was previously held by Lucky Generals, while David & Goliath was the incumbent agency in the US.