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Account Wins of the Week

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BMB – Campaign To End Loneliness

BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at the charity’s annual conference. It aims to raise awareness of loneliness among older people in the UK and get the message across that it is not an inevitable part of ageing. It is to be followed by the launch of a big-impact campaign rallying the British

 

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