Advertising

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Account Wins of the Week: Part 1

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MXM – Bob Evans Farms

Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states and also sells a line of retail food products under the Bob Evans and Owens names, with distribution both in the U.S. and parts of Canada. The brand's core food product is the original Bob Evans Sausage; however, the company has expanded to include other food products such as mashed potatoes, refrigerated side dishes and frozen breakfast sandwiches. The mandate for the agency includes all digital and social programs for the restaurant business and the Bob Evans food business units, meaning that MXM will manage social media strategy and platform management on behalf of both BEF Foods, Inc. and Bob Evans Restaurants.

Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms

Kristi VandenBosch, SVP and chief digital officer at MXM, said “Bob Evans is one of the great, authentic food brands with incredible consumer loyalty,” and they “Look forward to the opportunity to build out their content offering across digital and social channels.” Joe Adney, vice president of marketing communications for Bob Evans Restaurants, adds that the company has “Aggressive goals for the next year,” and is “Excited to name MXM as a partner,” as he feels “Their digital expertise will be invaluable” as they grow the business.

 

OMD – Shopbop

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OMD has won the social media account for the Amazon owned, online fashion retailer Shopbop after a two month competitive pitch. The contract will be run by OMD Word in Sydney, and will span the entirety of Shopbop’s social media channels across Australia and New Zealand. 

Tom Hutley, who was recently promoted to the head of OMD Word, said they are “Delighted to build on Shopbop’s social presence in the ANZ market.” Social ROI is an area constantly being challenged by the agency's clients, so they're genuinely excited with the opportunity to demonstrate their credentials for this e-commerce giant. OMD Word will commence work immediately.

 

Havas Media Ortega – Inbisco Philippines

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Havas Media Ortega announced this week that it had been appointed as the media agency of record for Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country.

 The account was awarded to HVMO after a multi-agency pitch, which involved Carat and incumbent agencies Maxus and Universal McCann.

 The agency will handle all the coffee and confectionery brands of Inbisco, which is the Philippines’ representative of global food manufacturing giant Mayora. 

Inbisco’s portfolio of coffee brands includes Kopiko Astig3inOne, Kopiko Brown Coffee, Kopiko Kopiccino, Kopiko L.A. Coffee and Kopiko Café Blanca, and the confectionary brands include Kopiko Coffee Candy, Fress Mint Candy and Beng Beng Chocolate.



Havas Media Ortega announced this week that it had been appointed as the media agency of record for Inbisco Philippines

Hermie De Leon, managing partner of Havas Media Ortega said “This is a major win for Havas Media Ortega.” She feels that their “Integrated approach to media is gaining momentum in the industry,” and she is “Happy to have another new client who appreciates strategic thinking and innovative business solutions.”

 Michael Tandas, marketing manager for Inbisco Philippines, added that Havas Media Ortega gave them an “Integrated media solution, not just the traditional media approach,” and “Clearly demonstrated that effective media drives content.”

 

Solve – Lactalis Group

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After a competitive review, Solve has been hired by the North American division of the world’s largest dairy company, the Lactalis Group, headquartered in Laval, France, with US operations headquartered in New York. Solve will be tasked with expanding the franchise for Président, France’s favourite brie, and introducing Galbani, the number one Italian cheese brand around the world to US consumers. The agency will be responsible for brand positioning, target audience definition, connection strategy and messaging across traditional, digital, social and in-store channels. John Colasanti, Solve CEO, said “With interest in food becoming an increasingly important part of the American culture, it’s a wonderful time to be working with authentic, specialty cheese brands like Président and Galbani.”

 

Havas Media NA – Safelite AutoGlass

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Havas Media North America has been named media agency of record for Safelite AutoGlass, part of Safelite Group, an automotive glass and claims management company based in Columbus, OH. Safelite AutoGlass is the nation’s largest provider of vehicle glass repair and replacement services. Havas Media was awarded the business thanks to its highly strategic approach to real-time planning and buying and paid social programs. Safelite has enlisted the media agency and its diverse range of specialty units to provide strategic guidance and performance marketing campaign management across traditional and emerging digital channels. Havas Media will assume responsibilities for all strategic planning and buying, along with digital and paid social media efforts, and will work with Safelite to drive sales through a strategic program of awareness-driving media campaigns, focusing on performance lead-driving channels to ignite sales. To accomplish these goals, the agency will tap several partners from its scalable network of specialty groups within the Havas Village.

Havas Media North America has been named media agency of record for Safelite AutoGlass

Renee Cacchillo, Safelite’s vice president of customer & brand strategy, said “Havas brings world-class tools and talent to the table to both craft and measure the effectiveness” of their media buys. She feels that the expertise of Havas will allow them to “Further differentiate Safelite as a leader in the automotive industry and help to fuel profitable growth for the company.” Lori Hiltz, CEO of Havas Media North America, adds that the partnership “Presents an exciting new challenge for the agency to deploy a strategic mix of media planning and buying initiatives to drive sales for a company that has proven itself a leader in its field.” She says the assorted Havas teams are “Eager to create custom future-facing media programs for this storied legacy brand.”

 

BMB – Paddy Power

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Paddy Power has given Beattie McGuinness Bungay its £20 million advertising account after a pitch, with BMB beating out M&C Saatchi, Grey London, Enter and Fold7 in a pitch process run by Oystercatchers, which first kicked off late last year. The previous incumbent on the Paddy Power business was Crispin Porter & Bogusky, which has worked with the brand since 2011. Paul Sweeney, head of brand at Paddy Power, said they “Can't wait to see how much trouble” they can get into with their new friends. BMB co-founder Trevor Beattie, adds that they are “Delighted to be working with Paddy Power,” and calls the partnership “A marriage made in mischief.”

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