Account Wins and Acquisitions of the Week

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Publicis – Diesel

Diesel, the legendary fashion brand part of the OTB group, has appointed Publicis Italia, the agency led by Bruno Bertelli, Global Chief Creative Officer of Publicis WW, to handle its global creative and strategy account. The process started in early 2017, beginning with the development of a brand study, and expanding to the global creative of the next-generation campaigns and related projects. The first major project from the new partnership between Diesel and Publicis will be the new global campaign for the F / W


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