Advertising

*

Above + Beyond focuses on the ‘wonderful imperfections’ of Christmas

Published by

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season. The agency has chosen to counter the saccharine sweetness of much festive marketing that floods the senses in the run up to the 25th, instead choosing to focus on the real smells of the season by sending its clients individually scented Christmas tree air fresheners emblazoned with captions such as ‘Dad Burnt The Turkey’, ‘Christmas Eve Gridlock’ and ‘Gran Passed Out By The Fire’. Now, thanks to some deft perfume mixology, you can now experience the smells for yourselves. A limited number of Above+Beyond air fresheners are available to win via the agency’s Twitter competition.

Executive Creative Director, David Billing, explains: “We want to celebrate the little things that make Christmas so special - but not the magical fantasy version we see on TV. That version can make us all feel a bit inadequate. So we’ve captured the real Christmas, in scent form at least: each fragrance acting as a little reminder of the moments that make family festivities so wonderfully imperfect." There are a range of realities to celebrate, thanks to creatives Jo Lindmark and Sam Whigham, who add: “It’s been a year of uncomfortable truths. So why not go with the flow and embrace the real smells of Christmas. From a pretty long list we got to some core fragrances that will bring a blast of the wonderfully average British Christmas to our clients’ lucky nostrils.”

Comments

More Advertising

*

Advertising

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to keep pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take...

Posted by: Creativepool Editorial
*

Advertising

New radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

Posted by: Creativepool Editorial
*

Advertising

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

Posted by: Creativepool Editorial
ad: