Advertising

*

Above + Beyond focuses on the ‘wonderful imperfections’ of Christmas

Published by

Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season. The agency has chosen to counter the saccharine sweetness of much festive marketing that floods the senses in the run up to the 25th, instead choosing to focus on the real smells of the season by sending its clients individually scented Christmas tree air fresheners emblazoned with captions such as ‘Dad Burnt The Turkey’, ‘Christmas Eve Gridlock’ and ‘Gran Passed Out By The Fire’. Now, thanks to some deft perfume mixology, you can now experience the smells for yourselves. A limited number of Above+Beyond air fresheners are available to win via the agency’s Twitter competition.

Executive Creative Director, David Billing, explains: “We want to celebrate the little things that make Christmas so special - but not the magical fantasy version we see on TV. That version can make us all feel a bit inadequate. So we’ve captured the real Christmas, in scent form at least: each fragrance acting as a little reminder of the moments that make family festivities so wonderfully imperfect." There are a range of realities to celebrate, thanks to creatives Jo Lindmark and Sam Whigham, who add: “It’s been a year of uncomfortable truths. So why not go with the flow and embrace the real smells of Christmas. From a pretty long list we got to some core fragrances that will bring a blast of the wonderfully average British Christmas to our clients’ lucky nostrils.”

Comments

More Advertising

*

Advertising

International Women's Day 2019: 8 of the best ads that empower women

To mark International Women's Day, we've compiled eight of the best ad that promote femininity. Sport, singing and all-around positivity feature heavily as ladies come together to show that anything is possible if you put your mind to it. 1. Sport...

Posted by: Industry Updates
*

Advertising

International Women’s Day 2019: News brief

Wunderman launches Fund Female initiative Wunderman UK is launching a new initiative called Fund Female, encouraging its employees to consciously support female-owned businesses. Starting today and running for a week, staff will take up the...

Posted by: Industry Updates
*

Advertising

Behind the Idea: Changing perceptions of Race for Life

Race for Life returns in 2019 with a message to encourage everyone to join the charity event and help beat cancer through a campaign by Anomaly. Matt Roach, one of the creative directors on the project, talks about what went into making the work and...

Posted by: Industry Updates