The Women's World Cup kicked off in France this week where 24 teams from across the globe will battle it out over the next month for football's ultimate prize.
The women's game has been slowly but steadily evolving in recent years with more TV coverage, increased fan support and brands now heavily investing in marketing campagins, especially for this latest spectacle.
Here are five ads to whet your appetite for all the on-field action as the games start to come thick and fast. They feature a famous Queen’s speech, characters who become larger than life as dreams are realised and moments that make the difference when it matters.
Budweiser - Heart of a King
Fox Sports - GOLIATH
Agency: Wieden+Kennedy New York
Nike - Dream Further
Agency: Wieden+Kennedy Portland
Qatar Airways - Qatar Airways’ newest destination
Agency: 180 Kingsday
Visa - One moment can change the game
Agency: Saatchi & Saatchi