What is Portfolio Night?
Ogilvy & Mather Asia Pacific have been announced as proud hosts of the 13th ADC Portfolio Night 13 in Greater China, with Bates CHI&Partners staging the event in Singapore on Wednesday 20 May. (This will be the sixth time in seven years that Ogilvy have hosted the event in China, and the second time Bates has hosted it in Singapore after their success at last year's event. For Hong Kong, this is the fourth time the city has hosted Portfolio Night, but the first time it has done so in five years. It will also be taking place in cities such as Atlanta, Berlin, Budapest, Tokyo and Johannesburg; 24 cities in total!
Ogilvy & Mather Asia Pacific have been announced as proud hosts of the 13th ADC Portfolio Night 13 in Greater China and Bates CHI&Partners will be staging the event in Singapore
A unique event in the adland calendar, the ADC Portfolio Night is an ambitious meet-and-greet event that brings together the best of the present and the future in creative communications in industry hubs across the world. Now in its 13th year, the event is an electric evening flowing with advice, networking and recruitment, where aspiring, young, local talent from the world of advertising get to rub noses with some of the most renowned creative directors in the industry.
Ogilvy will be organising and curating this year’s event in Beijing, Hong Kong and Shanghai, while the Singapore event will be hosted by Bates. At each event, local creatives will be able to present their portfolios to the assorted creative directors in attendance, receiving constructive feedback and possibly even a job offer (if all goes well). At both events, the candidate with the best work in each city will be chosen as a Portfolio Night All-Star, which means they will get to travel to New York to collaborate with other All-Stars from around the world on a global brand brief. Support and coverage will be provided by Campaign Asia Pacific. Details on tickets for ADC Portfolio Night 13 will be announced in early April.
At each event, local creatives will be able to present their portfolios to the assorted creative directors in attendance
Graham Fink, chief creative officer at Ogilvy & Mather China, said they are “Delighted to be hosts once again.” As an agency, he says that Ogilvy are “Committed to playing a leading role in helping to mentor and inspire the next generation of talent entering the industry,” and he feels “It’s important to remember that China is still a relatively young market, so it’s encouraging to see the standard of portfolios get better each year.” Reed Collins, chief creative officer of Ogilvy & Mather Hong Kong, meanwhile, hopes that Portfolio Night will act as a career launch pad for young creatives in Hong Kong. He said “It is exciting to have Portfolio Night back in Hong Kong and for Ogilvy to be playing host.” He feels the event provides a “Unique opportunity for young creatives to showcase their work, receive practical advice about their portfolio and to make new contacts as they look to start their careers.”
Sagar Mahabaleshwarkar, executive creative director of Bates CHI&Partners Singapore, added that “Portfolio Night has helped many young creatives land their first role in advertising.” Of this year's event specifically, he said “It promises to be a very exciting event” and he knows that “The creative directors due to attend are looking forward to meeting the new wave of advertising talent, reviewing their pieces and discussing their concepts.”