Member Spotlight: The Indisputable Rules of Art with Laszlo Ary

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Laszlo Ary believes that rules are there for a reason, and all of his art exists to show as much.

Careful composition, attention to the principles of art and crazy regard for details are all features of Laszlo's work, who moved from a simple passion for drawing and art to a freelance career in 3D product design.

If we told you the pictures below were all entirely made using 3D software, would you believe us? Such is the incredible range of skills Laszlo can display, alongside a creative energy and a passion for his work which overflows from each 3D visualisation he creates. We had a chat with him to discuss his path into the industry, as well as future dreams and hopes for creatives the world over.


How did you get into the industry?

Important people in my life claimed I drew very well. I just loved doing it so much that it led to my decision of getting into an art school. At the time, while I learned painting and drawing, I discovered 3D at home on our first family PC.

I was mesmerized by the new technology and its capabilities - the idea that one can do a whole world with it just blew my imagination. I started to experience with some images. I fell for 3DS Max, which was 18 years ago, but I still love it to this day.

Later, after the art school and graphic design university, I got a certification in 3D visualization because I wanted to do it professionally. I have not stopped since. I currently live in Cluj-Napoca, Romania, and I've been working remotely as a freelancer for 9 years.

Can you explain your creative process?

My main goal is to present a product or an idea in its best light for advertising purposes. I did work for clients from different areas: jewelry, cosmetics, products, arts or other, more unorthodox ideas.

I’m interested in the advertising and fashion industry. My works are stills for prints with meticulously worked out details to help them sell where high details are needed, so their ideas can be presented to clients or at art galleries and in large prints.
I work with 3DS Max and V-Ray, and often I sculpt more details into the product with Zbrush and post-work it with Photoshop.

It will be hard, but if you have good taste and you have the talent, then this is a career worth pursuing

I am following the product photography principles on how to present a brand or merchandise because I believe these laid down rules are there for a reason; in a fast-moving world, quality work still pays off.

Many times I just get an inspiration, I see the whole image in my mind and I want to redo it, other times it is more like a journey. I make some research for something and try several variations until I feel that I found the right one. A lot of practice, patience, and experience are required, and the ability to observe reality as it is helps, as far as I can see.

Of course my art background, implementing the knowledge from photography and high-end retouching, helped me a lot too.


How has technology affected the way you work (if at all)?

The current industry-standard software solutions are amazing and help us greatly with newer and newer innovations and developments each year. Now with scanned data, AI optimization, GPU rendering, more advanced shaders like BRDF implementation, a lot of amazing new assets are at fingertips' reach thanks to technological advancements.

I enjoy working in higher resolutions and the computing powers are stronger than ever before, so I can put more details and realism into each image. Still, the principles of art remain the same, whether it is a painting, a photo, or a 3D image, which means I can refine what already existed, but if one's work is good, it won't need new tools to show off its quality.

What's your secret to staying inspired and motivated?

I like to work in a disciplined manner, with a strict schedule. Having a routine has its benefits. Being a remote working freelancer you need to have a lot of control, to always provide and never miss what you promised to the client or yourself.

I never liked this freelance idea of watching series in a pajama while working or maybe sitting at a coffee house or a beach, I just can't work like that. I need focus, I even put earplugs in not to hear anything from my environment. I like silence for the flow, that is the only way I can successfully express myself through my work. Remaining consistent is very important. Ideas will come if you are focused on something.


What's the work achievement you're most proud of?

It is always good to see my works being featured here at Creativepool or other sites like Autodesk, and when my works are appreciated by top studios - like the creative director at Cream Studios, Bruce Bigelow - I feel like it was worth doing it and it was worth putting a lot of effort into just each image.

How do you recharge away from the office?

I like to lift weights. Also, even if going out is not an option in the current situation, it is very important to be able to turn off the computer, read something, do something else to rest the mind and soul from time to time. The ability to regenerate is essential to me.

What advice would you give to other aspiring creatives looking for work?

If you have good taste and you have the talent, then this is a career worth pursuing. But be aware that it is a hard profession and despite looking cool, easy and trendy, you will face many obstacles and hardships like in all businesses. Remain consistent, deliver and keep your word. Hang in there and you will be fine.


What's your one big hope for the future of the creative industries?

Well, as we must overcome this pandemic together, a lot of companies and clients are forced to work from home now. This will definitely be a point in history where we can reassess our way of thinking our work culture. I am one of the examples to prove that it is quite possible.

I hope that these external obstacles won’t change how people value art and the creative industry, quite the contrary, I would love to see more appreciation from all sides.