Leaders

*

Your type on paper: How brands can hit it off with Love Island in 2019

Published by

Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.

The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest for love under the Spanish sun, attracted nearly three million viewers, including almost 50% of those in the highly-desirable 16-to-34 age bracket. The show’s

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Leaders

*

Leaders

Social commerce: why we must not ignore this new ROI goldmine

As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...

Posted by: Creativepool Editorial
*

Leaders

Make to Treasure. Adding true value to the art of production

A few months ago, and sort of by accident, I coined the phrase ‘Make to Treasure’. It was in the process of writing our first update on sustainable production at the end of a steep learning curve of a year. A year we’d started out...

Posted by: Heather Golding
*

Leaders

The creative, fascinating and overlooked history of the lyric video

What was the world's first lyric video? How was it born, and why was it important? Lyric videos often do more than show you simple words on screen. They are creative pieces of motion capture and/or production, they capture the viewer's imagination...

Posted by: Creativepool Editorial
ad: