ad: Annual 2024 Now Open For Entries!
*

Would you drive a cardboard Lexus?

Published by

In the wake of VW-gate, car makers are now making even more of an effort to design vehicles that are as eco-friendly as possible. Something tells us that this cardboard Lexus might be a one-off though. The luxury car makers typically work with sheet metal, glass and plastics, but this time around they’ve decided to make a one-off life-sized model crafted in precision-cut cardboard. This “Origami car” is a replica of the latest IS Sedan, as has been inspired by the skilled men and women (known as “Takumi”) who work on production lines for Lexus. These workers have been known to hone their dexterity skills by learning how to fold paper into an origami model cat, using only their non-dominant hand.

Lexus and UK-based specialist company Lasercut Works have created a one-off life-sized model of an IS Sedan from precision-cut cardboard

**

The project was an unprecedented undertaking for Lasercut Works, a UK-based specialist company with extensive experience in the design and creation of prototypes, architectural models and custom commissions. From the finest details of the interior to functioning doors, wheels and headlights, the car is certainly unique. Thanks to an electric motor mounted on its steel and aluminium frame, the car can even be driven! Though just because it can be driven, doesn’t necessarily mean that it should. Even a low-speed impact in a car packed full of safety features can be dangerous to those inside, so imagine your odds of surviving an accident inside a vehicle made from corrugated paper.

The team of 5, which took 3 months to finish the concept car, admits there were some false starts. Lexus Scales and Models Company founder and director Ruben Marcos, said: “The seats took a few attempts to get just right and the wheels required a lot of refining. Once we could see the physical pieces taking shape, we could identify where we needed to make improvements. As with anything, there were some elements of trial and error, but as we had all the resources we needed in-house, this made the changes easier to produce.”

Lexus and their Scales and Models Company say the car was made “As a celebration of the human craftsmanship that goes into every car”

**

Lexus (who built a legitimate hoverboard earlier this year lest we forget) say the car was made “As a celebration of the human craftsmanship that goes into every car,” provided the team with a digital 3D model of the IS, which was then divided into a series of principal parts, such as the main body, dashboard, seats, and wheels. These were then digitally rendered in 10mm slices to provide the two-dimensional profiles needed for the laser cutting each of the 1,700 sheets of cardboard. Each layer was given its own reference number to help ensure it was assembled in the right sequence and the entire assembly was done by hand. A water based glue was used, which had to be left to set for ten minutes after each application. The car will be revealed to the public at the Grand Designs Live show in Birmingham this weekend (October 8 – 11), but understandably, Lexus (currently at least) has no intentions to actually sell it to the public, despite how affordable it would be to produce!

**

Comments

More Leaders

*

Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
*

Leaders

Should Creative Directors be on the Board?

Creativity is typically viewed as a softer skill. Consequently, it’s rarely valued in business as much as it ought to be. When budgets are planned and operations strategised, finance and technology are favoured, with creative roles habitually...

Posted by: Dawn Creative
*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!