Remember playing with Matchbox toys as a toddler? Well, Auto Trader has made the car-in-a-box dream come true for adults by parking the world’s first automotive vending machine in East London.
The interesting installation offers motorists a haggle-free way to purchase a new car to illustrate the website’s unique pre-haggled prices and transparent offering when it comes to bagging a deal.
The bespoke contactless vending machine system allows purchases of up to £21,000, showcasing how consumers can ‘buy and go’ in one simple and straightforward transaction.
A team of six engineers spent three months designing and building the dispenser, which is situated in Spitalfields Market. A custom-made point of sale system and key release function was created, alongside an integrated payment and door release mechanic.
The car in the box is a brand-new Renault Zoe by Lookers Motor Group, one of the most searched for electric cars in the country, according to data from Auto Trader.
The vehicle comes with a price of £16,000 (RRP of £22,470) that has already been agreed with the dealer, meaning drivers don’t need to worry about trying to get the best price themselves.
The marketing campaign was devised and created by creative agency Taylor Herring, with the build, production and film managed by St Marks Studios.
Auto Trader won a bronze prize at Cresativepool's Annual awards earlier this year for its #AutoTraderGoals work from AmazeRealise.