Leaders

ad:
*

Would you buy a car from a vending machine?

Published by

Remember playing with Matchbox toys as a toddler? Well, Auto Trader has made the car-in-a-box dream come true for adults by parking the world’s first automotive vending machine in East London.

The interesting installation offers motorists a haggle-free way to purchase a new car to illustrate the website’s unique pre-haggled prices and transparent offering when it comes to bagging a deal.

The bespoke contactless vending machine system allows purchases of up to £21,000, showcasing how consumers can ‘buy and go’ in one simple and straightforward transaction.

A team of six engineers spent three months designing and building the dispenser, which is situated in Spitalfields Market. A custom-made point of sale system and key release function was created, alongside an integrated payment and door release mechanic.

 

 

The car in the box is a brand-new Renault Zoe by Lookers Motor Group, one of the most searched for electric cars in the country, according to data from Auto Trader.

The vehicle comes with a price of £16,000 (RRP of £22,470) that has already been agreed with the dealer, meaning drivers don’t need to worry about trying to get the best price themselves.

The marketing campaign was devised and created by creative agency Taylor Herring, with the build, production and film managed by St Marks Studios.

Auto Trader won a bronze prize at Cresativepool's Annual awards earlier this year for its #AutoTraderGoals work from AmazeRealise.

 

*

*

*

*

Comments

More Leaders

*

Leaders

Why big brands need design systems

It is now yesterday's news that the consumer experience has almost entirely shifted online as a result of a global pandemic. With such sudden change in behaviour, consumers have honed their taste in regards to interactive experiences, and they are...

Posted by: Creativepool Editorial
*

Leaders

Brands must make sustainability for the many, not the righteous few

Consumers are not stupid. Anyone who's been in the advertising game for long enough will know that, and they will also know that underestimating customer expectations is a recipe for certain failure. Still, customers will be looking for the best...

Posted by: Creativepool Editorial
*

Leaders

Business goals and purpose are not incompatible

The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad:
ad: