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Why the right music is key to cracking Christmas campaigns

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By Heather Andrew, UK CEO, Neuro-Insight...

With Christmas ad spend set to hit an all-time high, the race is on again to achieve the coveted most memorable ad.

Previous years have taught us that the aim of the game with festive spots is emotional storytelling with a creative twist – a formula that has arguably been owned by the likes of John Lewis for the last decade.

Emotionally-driven narratives don’t just create that all important ‘aaah’ factor at Christmas – they’re also highly effective

 

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