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Weekend campaign roundup

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The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend.

 

Confused.com

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BRIAN the Robot is being brought to the big screen this year thanks to a one-year partnership for the Family Gold Spot, which will see the likeable (and helpful) insurance robot pop up before the year's biggest family films in cinemas nationwide. Fiona Creedon, head of advertising for Confused.com, said “There are some hotly-anticipated family films being released" (such as the Despicable Me spin-off "Minions" and Disney's "Big Hero 6"), so they're really excited about this new opportunity. She feels that “Family Gold Spot is the perfect environment to showcase BRIAN's new adventures in 2015.” The partnership was negotiated by award-winning media agency PHD, whose head of performance planning Richard Desforges, said they were “Delighted Confused.com is going to be featuring in the Family Gold Spot.” He added that “People have really taken to BRIAN the Robot since he was launched on the little screen,” and believes that now on the big screen, BRIAN has “An opportunity to entertain the whole family in a shared moment of magic.”

BRIAN the Robot is being brought to the big screen this year thanks to a one-year partnership for the Family Gold Spot

 

Visit England

Visit England – Discover Your England

To promote tourism ahead of the upcoming 2015 Rugby World Cup, Visit England has launched a new “Discover Your England” campaign centred around a 60-second spot shot by Channel 5 Creative's Rich Thrift. Set to the words of the unofficial English anthem “Jerusalem,” the spot features a cast of notable English rubgy players such as England captain Martin Corry MBE, England head coach Stuart Lancaster, and Rugby World Cup 2014 winner, Maggie Alphonsi MBE, reciting lines from the song at locations such as Hadrian’s Wall, the Tyne Bridge, Brighton Pier, the Yorkshire Dales, Bath’s Royal Crescent and Tower Bridge. It's a little cheesy, but undoubtedly effective, and will really appeal to patriotic Rugby fans.

Visit England has launched a new “Discover Your England” campaign centred around a 60-second spot

 

Tiffany & Co

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Jewellery brand Tiffany & Co has sent another shot across the bow for equality in advertising with their new campaign, which includes a same-sex couple promoting their iconic engagement rings. The “Will You?” campaign features seven different couples shot by famed fashion photographer Peter Lindbergh. Tiffany spokeswoman Linda Buckley, said, “Nowadays, the road to marriage is no longer linear, and true love can happen more than once with love stories coming in a variety of forms.” She says “The Tiffany engagement ring is the first sentence of the story that a couple will write together as they create a life that is deeply intimate and exceptional,” which is the message they hope to convey through the campaign.” Quite right too Linda!

Tiffany's new campaign features a same-sex couple for the first time, promoting their iconic engagement rings

 

Lidl

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The budget supermarket chain Lidl, has taken the rather bizarre route of celebrating Burns Night. Of course, if the brand had its roots in Scotland, nary an eyelid would be batted, but considering its a German chain, we struggle to see the reasoning behind the move. Still, anyone who wishes to celebrate the birth of Scottish poet Robert Burns in style on the 25th of January will be able to help themselves to a range of bargain tartan kilts and leather sporrans, as well as a range of traditional Scottish foods. According to Lidl's non-food buying manager Josie Stone, “This fantastic range, at unbelievably low prices, will give everyone the chance to celebrate Burns Night in proper Scottish style, whilst showcasing Scotland’s proud heritage and traditions.” She adds that “Highland wear can often be unaffordable to many, costing hundreds of pounds, so it’s great to be able to offer an 8 Yard Kilt for under £30.” Actually, when you put it that way. We're in!

This fantastic range, at unbelievably low prices, will give everyone the chance to celebrate Burns Night in proper Scottish style” Josie Stone from Lidl

 

Heinz

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Finally, Heinz re-launched its “Get Well Soup” campaign in conjunction with the Starlight Children's Charity for hospitalised children, the fifth year the brand has done so. The initiative, which will run through to the 28th of February and will be promoted via the UK Heinz Tomato Soup Facebook page, encourages soup fans to order their own personalised cans, with Heinz donating £1 to the charity for every purchase made. Special “Get Well Soup” cans are also being sold at Selfridges stores in London, Birmingham and Manchester. According to Marco Marioni from Heinz, “Not only will the personalised cans bring a smile to a loved one’s face" they will also "Help raise vital funds for this great charity and benefit poorly children in hospitals and hospices across the UK.” He added that the campaign has been a great success in previous years and he “Hopes that this year will be better than ever!”

Heinz re-launched its “Get Well Soup” campaign in conjunction with the Starlight Children's Charity for hospitalised children

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