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WantedDesign kick off NYCxDESIGN with an installation from Circus Family

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WantedDesign and NYCxDESIGN invited the Dutch audiovisual design company Circus Family to create a custom-built interactive light installation for their official NYCxDESIGN opening ceremony on Saturday night (May 7). In the artistic community of Industry City (a 6 million square-foot 21st Century innovation and manufacturing district situated on the waterfront in Sunset Park, Brooklyn), the Circus Family team built an interactive LED installation, rather aptly called “Day & Night,” exclusively designed to fit the exhibition space.

During the day the pulsing light glow invited visitors to be part of the installation. A light experience in which the audience directed colours and audio by simply moving around inside the installation. During the night, meanwhile, the installation was connected to the audio of the DJ and reacted to the music being played via custom coded software. The installation consisted of 48 tubes, 3072 LED light pixels, 4 Microsoft Kinect depth cameras, 24 vibration sensors, and 3 laptops running custom processing scripts that trigger the LED lights.

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Circus Family is a family of audiovisual designers with a passion for bringing high-end 2D projects to life, using design, moving image, music and interactive technology. They specialise in the fields of fashion, music, sports, and luxury. As well as commissioned work, for brands such as Nike and Tommy Hilfiger, and events such as SXSW. With their unique storytelling solutions for moving image and their mission to create content that (in this case, literally) moves people. With its marquee events during NYCxDESIGN, WantedDesign is a platform dedicated to promoting design and fostering the international creative community at large throughout the year. Founded in New York City in 2011 by Odile Hainaut and Claire Pijoulat, WantedDesign has established itself as a constant and staunch supporter of US and international design via events, conversations, and partners and its yearly programming aims to nurture New York City’s design dialogue.*

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This is only the second year that WantedDesign has run its NYCxDESIGN events out of its Brooklyn location, which opened in May 2015 to reflect the growing importance of Brooklyn as a hub for multidisciplinary creative thinkers and makers. Last year's events offered a 360-degree experience with innovative installations, memorable products, pop-up stores, interactive experiences, convivial lounges, thought-provoking student workshops, engaging discourse and more. This year looks set to be even more exciting and innovative, so if you're feeling intrigued, check out the list of exhibitors, talks and workshops HERE.

NYCxDESIGN is New York City’s official citywide celebration of design that kicked off on Tuesday, May 3, and will run until Tuesday, May 17. Spanning all disciplines of design, NYCxDESIGN creates a collaborative platform for cultural and commercial opportunities, elevates established and emerging design practices and increases awareness of and appreciation for design by all audiences. For more on NYCxDESIGN, and more besides, keep your browsers tuned to Creativepool.**

Circus Family elevated the NYCxDESIGN opening night to a real celebration, with more than 3500 guests from the NY creative scene” Odile Hainaut, Wanted Design

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