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Top Account Wins of the Week

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Grey London – Tate Modern

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The Tate Modern gallery has appointed Grey London as its creative agency of record for Britain, Liverpool and St Ives galleries following a competitive pitch. The result of the process, which was run in-house and began in March, sees Grey take over from The Brooklyn Brothers – who had worked on the account from 2011 to 2015. Grey’s first work on the account is due in Q4 2015 where it will begin to develop and execute ideas to launch the new Tate Modern building, due to open in 2016. The project will see Tate Modern increase in size by 60%, and welcome many more national and international visitors – especially younger people. This work will include content, social, digital and experiential ideas as well as in-gallery and more traditional media. Grey will also work on a brand campaign for Tate Britain focusing on British art and its place in the public imagination.

The Tate Modern gallery has appointed Grey London as its creative agency of record

Rob Baker, chief marketing officer at Tate, said: “It became apparent very quickly that Grey intrinsically understood our creative and communications needs as well as our industry as a whole. Importantly, the agency presented us with ideas rather than just ads, and its ethos of creating and influencing popular culture fits perfectly with what we’re trying to achieve as an organisation.” Natalie Graeme, managing director at Grey London, added: “Tate is one of those brands you dream about working with – especially at such an exciting stage in its history. To have such incredible galleries and world-class art as our paint box is a huge privilege. We have a programme of really interesting, non-traditional work lined up, and we can’t wait to get started.”

FCB Zürich – Hero

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FCB Zürich has beaten the competition to secure a global contract as the new advertising agency for the Hero Group, a Swiss-based international food company. The Hero Group operates in over 30 countries and has a mission to delight consumers by conserving the goodness of nature. The main food categories include jams, food and milk for babies and toddlers, and healthy snacks. FCB, which will work on all Hero master brand categories and products, was selected through an international tender that included top network agencies across Europe. The FCB pitch was led by the Swiss office in Zürich.

FCB Zürich has secured a global contract as the new advertising agency for the Hero Group

Sandra Echecopar, Marketing Director at Hero Group, said: “FCB Zürich and the entire FCB network not only convinced us with their strategic vision and creativity regarding the Hero master brand, but also with their way of working and collaborating with us.” Cornelia Harder, CEO of FCB Zürich, added: “We are very proud and are looking forward to working with, and for, Hero. It’s a real Swiss brand that everyone loves and has a connection to.”

JWT & Match Media – Challenger

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Following separate competitive pitches, Challenger announced this week that it has appointed Match Media and J. Walter Thompson (JWT) to handle its $10 million account, and for the first time is splitting the media and creative duties between two specialist agencies. Challenger Limited is an ASX-listed investment management firm managing more than $60.4 billion in assets with a commitment to providing Australians with financial security in retirement. In the saving phase of superannuation Challenger’s investment products help build wealth. In the spending phase of retirement, they help convert this wealth into safe and reliable income streams in the form of innovative annuities. The appointment of both agencies is effective immediately.

Challenger announced this week that it has appointed Match Media and J. Walter Thompson to handle its $10 million account

Stuart Barton, general manager corporate and consumer marketing and communications at Challenger said: “We have a customer targeting problem that makes mass communication necessary but potentially more wasteful than other general financial categories like banking and insurance. This year we decided to take a risk on fresh pairs of eyes, so we put our entire account out to pitch. J. Walter Thompson’s strategic nous and gold creative work impressed us enormously while Match brought an analytical rigour and commitment to excellence that we feel is unrivalled among media agencies.” Match Media CEO John Preston, added: “One of the key values of Match and Blue 449 is collaboration and an open source approach to business relationships. We are looking forward to working side-by-side with the Challenger marketing team and J. Walter Thompson.”

Creativeland Asia – Five Major Wins

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This week, independent agency Creativeland Asia (CLA) has signed an integrated mandate for Domino’s Pizza, Godrej No1 soaps, the prestigious Indian Express Newspaper, She Comfort Sanitary Napkins from Emmami Group and the digital mandate for Jet Privilege. For Dominos the apart from mainline work, Creativeland has been entrusted with integrated marketing duties which includes precision marketing and digital mandates as well. For Godrej No1 the third largest Soap brand in India, once again Creativeland has been entrusted with integrated marketing communications mandate and to design and grow the No1 range including soaps face-washes and other NPDs. For Emmami, Creativeland will be relaunching its newly acquired She comfort Sanitary napkins. Apart from integrated marketing communications, CLA has been given the responsibility of redesigning and revamping the brand including its packaging design. Finally, CLA will also take on the responsibility of revamping Indian Express with its integrated marketing communications mandate. Its multimedia campaign which involves print, TV and digital will hit later this week.

Creativeland Asia (CLA) has signed on integrated mandate for five major accounts this week including Domino’s Pizza

On the big wins, Sajan Raj Kurup, founder and creative chairman of Creativeland Asia said: “We stepped up the game when it was required. Everyone did their bit as planned and the results are quite obvious. We have added substantial new business in the first two quarters of the year. Not a bad way to start a year I suppose. We have surpassed our target for the year in the first two quarters, so we have decided to opt for a slightly different business strategy for the rest of the quarters. We have had eight awesome years, where work has always been centre-stage. During these years, we had also sown seeds of our own ventures that are outside of advertising and design. CLA 2.0 is going to be Creativeland in a different gear. We are preparing for the next 10 years. We have made some fundamental changes in our organisational structure and added a culture and marketing team.”

Havas Media – BBC

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Havas Media, the leading global media communications agency, has been appointed by the BBC to handle its strategic media planning, following a competitive pitch process. The BBC account, will be split serviced between Havas Media Manchester and Havas Media's St Martins Lane Office, London. Havas Media Manchester will oversee the BBC’s marketing requirements at MediaCity and will create new opportunities for talent and creativity, whilst Havas Media's St Martins Lane office will work with those BBC divisions based in London.

Havas Media has been appointed by the BBC to handle its strategic media planning

Natasha Murray, Managing Director at Havas Media said: “We are very excited and proud to be working with the BBC and its amazing content to drive value and audience engagement by creating relevant and innovative experiences for the multi-platform consumer.”

Gyro Manchester – Manchester Jazz Festival

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Gyro Manchester will be aiding with the Manchester Jazz Festival's marketing and fundraising strategies this year. The festival is unlike any other event on the jazz festival circuit. Accessible to all and with many free events, the festival features 10 days of live contemporary jazz with over 400 artists from the North West, the United Kingdom and abroad. This year, the Festival will be celebrating two decades of success with its twentieth festival celebration. The event, which began in 1996, is a celebration of the region’s vibrant music scene combined with the global jazz community. Now in its twentieth year, the Manchester Jazz Festival is the longest-running music festival in Manchester. Gyro will be aiding with the festival's marketing and fundraising strategies, as well as helping to execute and promote the festival’s continued growth for its twentieth year of celebrations and beyond.

Gyro Manchester will be aiding with the Manchester Jazz Festival's marketing and fundraising strategies this year

Danny Turnbull, managing director of Gyro Manchester, said: “In my first year as a trustee, it has been a revelation to see the talent and dedication that combines to create one of the city’s most successful annual events. I’m not a jazz aficionado yet, but I am a born and bred Mancunian, so it has been a great privilege to be involved in such a key event in our civic calendar.” Diane Herrod, marketing manager of the Manchester Jazz Festival, added: “The commitment and expertise of our trustees are invaluable to the festival, and Danny has been a great addition to the MJF team. We are not only looking forward to a great party to mark this landmark year for MJF, but we are already planning for the future. Watch this space!”

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