Leaders

ad:
*

Top 5 Ads of the Week

Published by

Crispin Porter + Bogusky – Turkish Airlines

CP+B London has launched a new campaign for Turkish Airlines, starring football star Didier Drogba. “How Do You Make A Didier” condenses the busy life story of the former Chelsea striker into 60 seconds to showcase how travel (Drogba has travelled and lived everywhere from his native Ivory Coast to Marseille, from London to Paris, from Beijing to Turkey) has made him the man he is today. The ad ends with the lines “Where you go is who you are,” and “Widen Your World,” which both encapsulate the brand's strategy to appeal to the culturally curious across the globe, and encourage them to fly to new destinations.

CP+B London has launched a new campaign for Turkish Airlines, starring Didier Drogba

It is the latest in Turkish Airlines' “Widen Your World” TV ads, which feature global stars around the world, one of which was recently voted “YouTube Ad of the Decade”. The previous Turkish Airlines ad featuring Drogba was viewed over 60 million times on YouTube! The film was shot by Richard Bullock of Hungryman. He introduced a handmade painted approach to the set design, as a nod to the West African murals that can be found in Didier’s hometown of Abidjan, using it to illustrate the most significant places in Didier's life. The sets were hand-painted by Steve Summersgill.

adam&eveDDB – H&M

In a new H&M campaign by adam&eveDDB, David Beckham has teamed up with American actor and comedian Kevin Hart to essentially take the piss out of himself. In the campaign for the Beckham's own new “Modern Essentials” autumn 2015 collection, Hart plays a method actor preparing to play Beckham in a movie. The video debuted on the official H&M website earlier this week, and will be in cinemas and on TV on 30 September, alongside a print and billboard campaign. Beckham himself said of the campaign: “Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns. I hope everyone enjoys watching it as much as I did making it.” Hart, added: “To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign.”

Leo Burnett London – McDonald's

McDonald’s UK has launched a new integrated campaign to drive trust in the brand. Developed by Leo Burnett London and with media from OMD UK, the campaign consists of a range of TVCs, which aim to dispel the myth that McDonald's products are “Unnatural,” in a light and humorous way. It marks McDonald’s biggest investment in a quality-based marketing campaign to date, with the trilogy of ads aiming to increase people’s trust by acknowledging some of the common misconceptions customers hold around McDonald’s products, before communicating the truth around the quality of the beef, chicken and potatoes that McDonald’s use.

McDonald’s UK has launched a new integrated campaign to drive trust in the brand

Each ad focuses around a main character who has been led astray by the myth makers. But not for long as they are soon steered back to the truth by the people who know best, be they farmers, butchers or teachers. The mood of each of the films is upbeat, packaging a serious message in a fun and charming way. They will launch under the brand’s new customer proposition, “Good to Know,” and will direct people to the brand new “Good To Know” website, a platform created by Razorfish, which aims to provide customers with further, interesting content that covers a breadth of McDonald’s food stories. National press, digital, social media and cinema executions will also run alongside the TV spots, further bringing to life the journey from ingredients to final product in restaurant.

Havas Worldwide New York – Keurig

Anyone who grew up in the 80's or 90's probably remembers the good old fashioned soda stream, but as handy (and affordable) as it was, the resultant fizzy drinks were always lukewarm. The Keurig KOLD looks like the answer. Keurig, a company more widely known for coffee machines, have traded hot beverages for cold, with a unique, countertop soft drink machine that creates instant, ice-cold, branded beverages such as Coca-Cola and Snapple (we don't know either, but it is an American invention). Havas Worldwide New York and Keurig are launching a new campaign for the release of the device, which Keurig say “Represents a paradigm shift in the way people consume cold beverages.” The campaign shows how the new drink maker works, and does so with reliably snappy energy, set to the chirpy “Sha Ba Da Bum” by Nicole Vaughn. Havas Worldwide New York led the brand and campaign creative identity for Keurig KOLD which will run online, on social, and as digital pre-roll videos as well as digital banners rolling out later this autumn.

RKCR/Y&R – Oxfam

On the eve of the UN General Assembly in New York, as the world prepares to confirm its commitment to ending extreme poverty, Oxfam has launched a new campaign urging everyone to work together to make this dream a reality within the next 15 years, something the accompanying TV spot claims is a genuine possibility! Using real voices from some of the most challenging places in the fight against poverty, as well as ordinary people here in the UK, “We Won’t Live with Poverty” by RKCR/Y&R, tells viewers that “In just 15 years, extreme poverty has been halved, so in the next 15 it could be gone completely.”

Oxfam has launched a new campaign urging everyone to work together to end extreme poverty within the next 15 years

The campaign centres on this key statistic from the UN, and urges people to act together to solve the injustice of poverty starting now. The people in the TV ad, are all fighting to end poverty with Oxfam, in South Sudan on the banks of the Nile, in the camps of Jordan, in Kathmandu, Nepal and in communities across the UK. It's an inspiring piece of work that offers the vision and human case for action to sit alongside the familiar, heart-rending fundraising stories, shining a positive light on the fact that it is possible to beat poverty if we all stand together.

Comments

More Leaders

*

Leaders

What is digital sustainability, and why should you care?

It's easy to conceive sustainability in its most tangible form - innovative packaging solutions, plastic waste, plant-based products and so on. But what about that email you just sent? What kind of impact does our digital footprint leave on the...

Posted by: Creativepool Editorial
*

Leaders

Discussing emotions with the Global CEO of Sweetshop - #JudgeSpotlight

If there is one thing this pandemic has shown us, it was the power of emotions and how much that matters for advertising. However, Wilf Sweetland, Global CEO of Sweetshop, argues that brands have all gravitated towards the same emotions last year,...

Posted by: Creativepool Editorial
*

Leaders

How a pandemic changes brand perceptions

There's no denying that the pandemic has changed consumer behaviour worldwide, forcing the whole creative industry to find new ways to adapt to a new normal. What was perfectly reasonable and effective in a world dominated by reason and logic, such...

Posted by: Creativepool Editorial
ad:
ad:
ad:
ad: