TBWA\Chiat\Day – Sport Chek
Sport Chek, one of Canada's largest retailer of athletic clothing and equipment, has selected TBWA\Chiat\Day as its lead creative and strategic partner following a review. The assignment was previously handled by the Toronto office of Sid Lee, which parted with the client in May, just before the agency's acquisition by a unit of Japanese holding company Hakuhodo. Sport Chek has become known for its innovative marketing tactics and aggressive growth strategy. The retailer recently opened two new stores in the Greater Toronto area and launched a digital concept store in the city's Maple Leaf Square, complete with a broadcast studio for 24-hour sports network TSN. This marks TBWA's second notable new-business score in less than a month, following its selection by as that brand's first lead creative agency for worldwide expansion.
Sport Chek has selected TBWA\Chiat\Day as its lead creative and strategic partner
Troy Ruhanen, CEO of TBWA Worldwide, said: “They are growing like wildfire, which gives us a springboard to tell their story, and also challenges us to capitalise and build on their current momentum. With our New York team at the helm and support from our Toronto office, we look forward to delivering disruptive work and finding more white space for the brand and business to continue to grow.” Chad McKinnon, COO at Chek's parent FGL Sports, added: “TBWA will bring global creative and strategic resources to Sport Chek campaigns with a focus on sport-led digital content.
Media Storm – Sunny D
Media Storm announced this week that they have been named the media agency of record for the SunnyD (formerly known as Sunny Delight) brand in the US and Canada. Media Storm, the second largest independent agency in the US, will handle all strategic media planning and buying. Additionally, Juba Plus, WCG's advanced analytics team, has been tapped by SunnyD to deliver data fuelled analytics and media mix modelling. The review was run by the External View Consulting Group in LA. Media Storm and Juba Plus will work on national and local campaigns focusing on analytics and media mix modelling; media buying and planning; and digital marketing.
Media Storm announced this week that they have been named the media agency of record for SunnyD (formerly known as Sunny Delight)
Christina Norman, CEO of the Water Cooler Group, the parent company of Media Storm, said: “We all grew up with SunnyD. It's exciting to be part of the team that will guide the rebirth of this unique and fun brand. Our reputation as a nimble, highly focused partner and our legacy as the agency for challenger brands will help us deliver and drive success for SunnyD.” Michael Burton, Vice President, chief marketing officer Sunny Delight, added: “We were focused on finding innovative, business-oriented solutions that deliver increased returns and profitability in our highly competitive market. Media Storm's ability to deliver big ideas, backed by in-depth analytics and measurement made them the best choice to lead our return and ensure that our investments are maximised.”
MEC – GoDaddy
GoDaddy, the world's largest technology provider dedicated to small businesses, has named MEC as its global media agency-of-record, awarding its global media, digital and analytics and insight business to the agency. GoDaddy, which is now serving more than 13 million customers in 42 markets and 37 countries around the world, has worked with MEC in India and in the UK since March 2014, and this new agreement expands their relationship to include all global markets. The business will be led out of MEC New York, with support from its San Francisco office. The appointment builds on GoDaddy's strategy to move to a more personalised marketing experience for small business owners around the world looking to leverage technology to help them easily start, confidently grow and successfully run their own ventures.
GoDaddy has named MEC as its global media agency-of-record
GoDaddy Chief Marketing Officer and Executive Vice President of Digital Commerce Phil Bienert, said: “Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands our business globally. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide.” CEO of MEC North America, Marla Kaplowitz, added: “GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energised by the company's ambitious drive globally and excited by the challenge to deliver creative media solutions built for today's digitally-enabled world.”
Forsman & Bodenfors – Volvo
Volvo has announced that it is adding Gothenburg-based Forsman & Bodenfors to its roster of global creative agencies, with Forsman & Bodenfors to be the Volvo brand's designated global strategic creative agency. The aim is to continue to portray Volvo Cars’ main point of differentiation (human centricity, powered by the distinctly Swedish pedigree) sometimes in unconventional ways. The agency was appointed due to its deep understanding of the Volvo brand, and their proven creative leadership, both of which will play a decisive role in the continued transformation of the brand.
Volvo has added Forsman & Bodenfors to its roster of global creative agencies
Erik Sollenberg, CEO of Forsman & Bodenfors, said: ”Volvo is the gem of Gothenburg, and Gothenburg is our hometown. The bond between the agency and Volvo runs deep and long. Our journey together started almost 25 years ago and we are going to make sure Volvo wants us by their side 25 years from now.” Thomas Andersson, Vice President of Global Marketing at Volvo, added: “Forsman & Bodenfors has been a fantastic partner for many years, dedicated to growing our business in Sweden and creating many award winning campaigns in the process. We look forward to bringing that same relentless, creative excellence to the global arena.”
GPY&R Melbourne – Monash University
Monash University, Australia’s largest university, has appointed GPY&R Melbourne as their creative agency of record following a competitive pitch. GPY&R Melbourne will work with Monash University to promote its broader strategy and positioning in both domestic and international markets.
Australia's Monash University has appointed GPY&R Melbourne as their creative agency
Margot Burke, Chief Marketing Officer at Monash, said: “We’re excited about engaging GPY&R as our creative agency. Monash is all about making an impact and we believe this partnership will enable us to further promote our brand in an innovative and modern way.” Julian Bell, Managing Partner at GPY&R Melbourne, added: “We’re both thrilled and humbled in equal measure to be working with Australia’s largest university. We look forward to helping Monash grow both at home and abroad.”
