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Top 5 Account Wins of the Week

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Digital Cinema Media – Curzon Cinemas

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Curzon has appointed Digital Cinema Media (DCM), the UK market leader in cinema advertising, to grow its ad revenue and build brand partnerships across its expansive portfolio. DCM will take over the current contract, which is held by Pearl & Dean, from 1 January 2016. As the market leader in UK cinema advertising, DCM represents over 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and over 150 leading independent cinemas. The addition of Curzon to DCM’s portfolio of cinemas will enhance the ability of brands to target Londoners with DCM representing over 100 cinema sites and more than 700 screens across the capital. DCM will also enable brands to complement the boutique cinema experience with the DCM estate encompassing more than 130 boutique cinemas across the UK.

Curzon Cinemas has appointed DCM to grow its ad revenue and build brand partnerships

Mel Alcock, COO of Curzon, said: “We are delighted to begin working in partnership with DCM in the New Year, after what has been a very busy and successful 12 months for Curzon. In all aspects of the company, we strive to work with like-minded brands and organisations and partnering with a trusted and engaging group like DCM on this is an extremely exciting move.” Karen Stacey, CEO of DCM, added: “We are incredibly excited to be going into partnership with Curzon. The Curzon experience is unique and memorable with loyal, influential and passionate audiences who are highly engaged in film and the Curzon brand. We believe we can work closely with the Curzon team to create new brand experiences and partnerships across the Curzon portfolio.”

Mindshare – General Mills

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Mindshare, which three weeks ago won US media duties for General Mills, has now also been asked to take care of global media duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's GroupM, covers assignments across Europe, Australia and some Asian markets, as well as in Africa and the Middle East, a General Mills representative said. That work, handled by various shops, moved following a review. The US account, which shifted to Mindshare after a four-month review, was long handled by Publicis Groupe's Zenith Media, the client's main media agency partner for the past 15 years. In that process, the key decision makers at General Mills included vp of global media Jackie Woodward and CMO Ann Simonds.

Mindshare has been asked to take care of global media duties for General Mills

Worldwide ad spending by General Mills, which owns familiar brands such as Cheerios, Wheaties, Pillsbury, Haagen-Dazs and Betty Crocker, is believed to exceed $1 billion annually. In the US alone, the Minneapolis-based client spends about $850 million in measured media. In this year of big media account shifts, General Mills' moves rank among the most significant. Other developments of note include Coca-Cola awarding its North American business to UM, Mondelez picking Carat for North American chores and MetLife consolidating its US account with MEC.

Lowe Lintas Bangalore – TVS Sport

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TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular TVS Sport brand. The agency was appointed after a multi-agency pitch that was held in Bangalore recently. TVS Sport is a leading commuter brand in the TVS portfolio and has been witnessing promising growth over the years. The mandate for Lowe Lintas Bangalore would be to continue rendering the promise of TVS Sport as a popular and (perhaps more importantly) affordable choice for consumers.

TVS Sport has appointed Lowe Lintas Bangalore to handle its creative mandate

Commenting on the creative partnership, Arun Siddharth, Head of Motorcycle Marketing at TVS, said: “Based on the work received from the multi-agency pitch, we found Lowe Lintas Bangalore’s ideation and planning effort along with strong yet grounded team to be a perfect fit for the job at hand. We look forward to putting out meaningful creative work that will spur consumer interest and affiliation towards our popular offering TVS Sport.” GV Krishnan, President at Lowe Lintas Bangalore, added: “Unquestionable category expertise, great lineage and impeccable values; TVS is that perfect partner that brings out the best from an agency like Lowe Lintas. We’ve already got the best minds in our agency start work on the brand and we'll stop at nothing but magic.”

Iris – Purdy's

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Britvic has appointed Iris to handle the advertising account for Purdey's, the multivitamin fruit drink, after a competitive pitch. With a £3 million media budget, Britvic aims to attract consumers looking for healthier alternatives to caffeine-based energy drinks. There is no incumbent. Britvic plans to invest in Purdey’s over the next year to push innovation and interest in the UK, with plans also in place to launch another product under the Purdey’s brand next year. Iris will create an integrated campaign for the brand across out-of-home, digital and social channels. The shop will also develop a strategy for Purdey’s look and feel, as well as retail activation. Last year, Britvic appointed TH_NK as its digital agency to work across Purdey’s and other brands.

Britvic has appointed Iris to handle the advertising account for Purdey's

Kevin McNair, the marketing director for Great Britain at Britvic, said: “We wanted to work with an agency that can help us make Purdey’s iconic again and I have no doubt that Iris is the agency for the job. Over the course of the pitch, their mix of insight and creative innovation inspired us. Together, we’ll make Purdey’s a brand that people truly want to be part of.”

Carat – Arla Foods

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Arla Foods, the owner of the dairy brands Lurpak and Anchor, has reappointed Carat to run its European media planning and buying business. The account covers all of the company's brands in Denmark, Sweden, Finland, the UK, Greece, Poland, Russia, Norway, Germany, the Netherlands and Spain. Carat picks up the German part of the business, which was previously run by OMD. MEC has retained the Greek market. And Carat was the incumbent for the remaining markets. Dentsu Aegis fended off Maxus in the final stage, while OMD pitched for the Germany and Netherlands markets at an earlier stage of the process, which was handled by Media Path.

Arla Foods has reappointed Carat to run its European media planning and buying business

Nick Henley, the group client partner at Carat, said: “We're delighted that Arla has once again chosen Carat as its partner. We’ve outlined a strategy for growth and demonstrated that we are well equipped to drive business results in a world where innovation and digital play an important role in an increasingly convergent world.” Jan Worre Pedersen, Arla Food's head of global media and agency management, who ran the pitch, added: “All agencies have delivered extremely well during this pitch, and we are confident that we with the outlined future agency set-up are very well equipped to further strengthen Arla Foods’ marketing effectiveness, and thereby deliver the highest possible milk price to our owners, namely the farmers.”

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