BBH London – London Fashion Week
ZAG, the branding and venturing division of BBH London, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) after a competitive pitch. Coinciding with London Fashion Week’s move to Soho, ZAG’s brief is to turn LFW into the UK's leading cultural event. The team are developing a new long-term brand strategy and designing a core brand identity for LFW that will be adaptable for both the spring/summer and autumn/winter season each year. ZAG will also work with the BBH Live team to deliver cutting edge digital content and activation ideas to extend the brand and connect with a global consumer audience more deeply. The creative campaign will launch at the beginning of this month in the run up to the event, which runs from the 18th-22nd September 2015. A short film developed by BBH celebrating London Fashion Week’s move to Soho went live today, Monday 14th September.
ZAG, the branding and venturing division of BBH, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week
Caroline Rush CBE, CEO of the British Fashion Council said: “BBH has been appointed to build a long-term marketing strategy for London Fashion Week and to design the seasonal creative campaigns. Working with the British Fashion Council, they will draw on decades of global marketing experience to grow the London Fashion Week brand.” Adam Arnold, managing partner of ZAG added: “We are delighted with our new partner as this is a long term relationship with a great brand who has asked us to build enduring value. That’s what excites us - whether we are in the luxury sector, fashion sector or accelerating our tech start-ups - we want to use our design thinking to create real lasting value.”
BBDO New York – Priceline
Leading online and mobile travel site Priceline.com has announced BBDO New York as its new strategic and creative advertising agency partner. The agency will be responsible for an integrated marketing platform that includes television, digital and social campaigns to be introduced in 2016. The decision was made after a comprehensive four-month review. Ocean Media will continue as Priceline.com's media partner.
Priceline.com has announced BBDO New York as its new strategic and creative advertising agency partner
Brett Keller, chief marketing officer at Priceline.com, said: “We chose BBDO because of its proven ability to develop strategic platforms and outstanding creative that deliver measurable results. We have a track record of award-winning campaigns that resonate with consumers and believe that this partnership will allow us to accelerate our integrated marketing efforts and maximise growth.” BBDO New York CEO John Osborn, added: “Great creative can be a great economic multiplier. We are looking forward to building a great campaign, a great business and a great partnership with Priceline.com.”
Publicis Chemistry – Royal Mail
Royal Mail has appointed Publicis Chemistry to handle its B2B CRM business. The account was awarded without a pitch after the success of the agency's “Mailmen” campaign for Royal Mail MarketReach, which launched in February 2015. The campaign achieved a cut through nearly three times that of the average B2B campaign, with advertisers stating that they are 30% more likely to consider mail as a key part of their marketing strategy after seeing the campaign. Publicis Chemistry now takes on the complete management of Royal Mail's B2B CRM programme, which encompasses digital, direct and content marketing. They will handle customer communications for Royal Mail business audiences ranging from the UK's biggest businesses and mailers, through to SMEs and marketplace sellers.
Royal Mail has appointed Publicis Chemistry to handle its B2B CRM business
Guy Wieynk, Publicis CEO for UK and the Nordics, said: “Publicis Chemistry's increased role builds upon the success of the Mailmen campaign. Royal Mail is an iconic brand and we are very proud to be playing a key role in their evolution and growth.” Ben Rhodes, director of customer marketing at Royal Mail, added: “Royal Mail is at an exciting time in the transformation of its business and it is our aim to modernise our communications in line with this. Publicis Chemistry is the agency to help us to succeed in this ambition.”
ZenithOptimedia – Singapore Airlines
Singapore Airlines has appointed the ZenithOptimedia Group as agency of record to manage its global media communications business both offline and online. The contract will take effect from October 1 and will see ZenithOptimedia continue Singapore Airlines’ media strategy of balancing traditional with new digital forms advertising. The business will be led centrally from Singapore where there will be a contemporary agency team delivering a data led strategy across communication planning and performance marketing. The central team will work closely with ZenithOptimedia’s network to support Singapore Airlines' local markets.
Singapore Airlines has appointed the ZenithOptimedia Group as agency of record
ZenithOptimedia CEO Gareth Mulryan, said: “We are absolutely delighted to be able to expand our relationship with Singapore Airlines. They are a leading global brand and we are really excited at the prospect of taking our partnership to the next level in supporting their marketing and communications.” This business extends the partnership from the search-only assignment that was won two years ago under the Performics brand, a division within ZenithOptimedia Group.
Havas Worldwide – Carlsberg
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign; the “Barclay’s Premier League Man of The Match” promotion. This marks the agency's second partnership with Carlsberg after completing its 2012 “That Calls for a Carlsberg” branding campaign Following a pitch earlier this year, Havas Worldwide Hong Kong won the account that sees the team delivering an integrated campaign that spread across the TV, print, digital, social media and also on-premise promotional logistics. Havas Hong Kong also acquired all social media management responsibilities for Carlsberg, Somersby and Kronenbourg 1664.
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest campaign
David Gan, marketing and value management director of Carlsberg Hong Kong Limited said: “As the market becomes more competitive, brands have to penetrate the market with an omni-channel strategy. We have been investing in various channels including TV, Print, OOH, Event, POSM, Digital and Social. Havas Worldwide Hong Kong appears to be the ideal partner agency with the ability to integrate all channels with one creative idea.” CC Tang, chairman of Havas Worldwide Hong Kong and CCO of Greater China, added: “Amidst the digital frenzies and technology upsurge, the underlying foundation of advertising has never changed; it’s not just about product innovation or attributes, it’s about the insights from the universe of consumers. Integration also means the ability to extract the insight from target, and express through the use of creativity as a tool, regardless of channels.”
