Droga5 – NBTY
NBTY, a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products, has announced Droga5 as its new strategic and creative advertising agency partner. The agency's New York office will spearhead the development of strategic and creative marketing campaigns and concepts across several of NBTY’s prominent brands, including Nature’s Bounty, Sundown Naturals, Osteo Bi-Flex, Pure Protein and MET-Rx. With this appointment, NBTY is consolidating its brands within its marketing efforts. Work for these integrated executions will begin in 2016 and will include strategy development for television, print, digital and social campaigns.
NBTY has announced Droga5 as its new strategic and creative advertising agency partner
André Branch, chief marketing officer at NBTY, said: “Our partnership with Droga5 will allow NBTY to access world-class capability in new marketing disciplines while leveraging internal expertise. We are building an integrated team that will allow for authentic delivery of our brand messages and engagement with our consumers in a contemporary way.” Jonny Bauer, Droga5’s global chief strategy officer, said: “NBTY has built a phenomenal business with trusted and high-quality brands that consumers love. We're honoured to work with this team at a time when they are looking to have a stronger marketing presence. NBTY has outstanding products that help people support their health and we look forward to helping them build within the growing wellness space.”
Havas Media – Source
Global investment firm Source has appointed Havas Media International to handle its international media planning and buying account. Source is one of the fastest growing European providers of exchange traded products (ETPs) with almost $20bn in assets under management. The investment firm offers market leading equity, fixed income, commodity and alternative market exposure through more than 84 expertly engineered ETPs. Following a competitive pitch led by Oystercatchers, Havas will begin working with Source immediately on its ambition to cement itself as the most trusted ETP provider in the sector.
Source has appointed Havas Media International to handle its international media planning and buying account
David Goodall, managing partner at Havas Media International, said: “The current climate is perfect for Source’s aspiration to create a more efficient market for ETPs in Europe and position itself as the most trusted ETP provider in the sector. Havas Media International, through its meaningful communications strategy and excellent understanding of the financial services sector, is the perfect partner to help Source realise its big ambition.” James Polisson, chief marketing officer at Source, added: “Havas presented acute insight into the ETP market and innovative strategy to position us in the market successfully. They demonstrated a genuine feeling of excitement about the opportunity, so we now feel we have the right partners to help deliver our brand growth ambitions.”
McCann Birmingham – Admiral
Insurance company Admiral has appointed McCann Birmingham to handle its advertising account as an external creative agency following a competitive pitch process. The agency will help Admiral look to replace its Russian dolls work, which has been running since 2010. A new campaign is planned for early 2016. Admiral, company which specialises in car, pet, van, travel and home insurance, contacted agencies to discuss its creative strategy in January, and held pitches in March. It has worked with just one agency in the past; The Gate (then known as Chick Smith Trott) which picked up the account in 2010. PHD won the £10 million media business for Admiral in 2013 without a pitch.
Insurance company Admiral has appointed McCann Birmingham to handle its advertising account
Fanny Limare-Wolf, the deputy marketing director at Admiral, said: “In the past we have largely handled our advertising creative in-house, but feel that now is the time to utilise the skills and experience of external practitioners to assist us in a brand new TV campaign. We appointed McCann because they have demonstrated great creativity and understanding of our business during the pitch process.” Jon Marchant, the managing partner at McCann Birmingham, added: “With all the well-documented negative pitch processes we have seen recently, it was refreshing to engage with a client team possessing such professionalism, and where genuinely original and clever creativity was the winner of the day.”
SapientNitro – Tesco Mobile
Tesco Mobile has appointed SapientNitro to handle its £15 million advertising, digital and social media business without a pitch. The account was previously held by Wieden & Kennedy Amsterdam. A spokeswoman for Tesco Mobile confirmed the appointment, adding that the business was handed to SapientNitro as Bartle Bogle Hegarty holds the competing Virgin Media account. Tesco moved its £110 million main advertising business to BBH at the beginning of 2015, having worked with Wieden & Kennedy London for more than two years.
Tesco Mobile has appointed SapientNitro to handle its £15 million advertising, digital and social media business
SapientNitro also confirmed the win but declined to comment further. Tesco Mobile launched a TV, online and video-on-demand campaign in September last year using the strap line: “Enough said.” The ads explain how simple its price plans are before using the remaining time to show entertainment. MediaCom won Tesco’s £90 million media planning and buying business in April, ending the supermarket’s 20-year relationship with Initiative.
We Are Social – Audi
Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK in a review that was handled in-house and launched at the beginning of the year. The work was previously handled by Bartle Bogle Hegarty, which will continue to oversee Audi’s above-the-line activity. We Are Social will help Audi UK’s social media take a deeper integrated role and work on upcoming campaigns for new models, such as the R8, Q7 and A4.
Audi UK has appointed We Are Social as its retained strategic and creative social media agency
Nick Ratcliffe, the head of marketing at Audi UK, said: “The passion and expertise of We Are Social will enable us to further develop our marketing approach in the age of social media. We’re building on a strong base thanks to BBH’s work for us in the social media sector. BBH remains the key strategic communications partner to Audi in the UK, as well as one of Audi AG’s go-to agencies for global briefs.” Jim Coleman, the managing director of We Are Social, added: “Audi is a brand with big aspirations for evolving its approach to marketing.”
