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Top 5 Account Wins of the Week

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Heineken – Van Gogh Museum

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Heineken have announced a three year sponsorship commitment with the internationally renowned Van Gogh Museum in Amsterdam. The commitment will go beyond a mere donation, and will also see the company use its flagship brand in themed activities. With this partnership two Dutch icons will join forces to ensure culture lovers and lovers of beer culture will be able to enjoy both the works of art by one of the Netherlands' most famous artists of all time, as well as the most iconic of international premium beers.

Heineken have announced a three year sponsorship commitment with the Van Gogh Museum

Jean-François van Boxmeer, Chairman of the Executive Board and CEO of Heineken, said: “As a partner of the Van Gogh Museum we support the unique cultural heritage of Amsterdam, the home of our namesake beer. We are very proud to associate our company and our brand with a museum that has become an international destination in its own right. We look forward to a fruitful collaboration.” Axel Ruger, director of the Van Gogh Museum, added: “We are proud to connect the museum to a brand which, like the Van Gogh Museum, is rooted in Amsterdam, but has a huge global impact. Just like the Van Gogh Museum, Heineken appeals to a worldly and passionate audience that enjoys life.”

Havas Media Group India – Food Cloud

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The Havas Media Group India have been awarded the account for online food delivery service Food Cloud. Currently operating in the Delhi region, the FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. They can choose their cuisine or chef from a selection of International, Indian, Desserts, Health Foods, Condiments and Beverages and place their order online, pay online or opt for cash on delivery.

Havas Media India have been awarded the account for online delivery service Food Cloud

Vedant Kanoi, founder and CEO of Food Cloud, said: “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi, but also aggressively expand and go pan India.”Anita Nayyar CEO of Havas Media Group India and South Asia, added: “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position.

LOUD – COBA

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Lorraine Jokovic, CEO of LOUD, has announced that the agency has won the account of the Australian banking association COBA (Customer Owned Banking Association). COBA represents over 90 customer owned financial institutions across Australia, including credit unions, building societies and mutual banks. Collectively, these institutions hold more than $92 billion in assets, and serve over 4 million customers.

 LOUD has been appointed to develop a clearly differentiated and competitive market position for the sector. A consumer facing campaign is in development and it’s expected that it will be executed through an integrated media approach and supported by the member base.



LOUD has won the creative account of the Australian banking association COBA

Mark Degotardi, CEO of COBA, said: “LOUD demonstrated a deep understanding and commitment to the customer owned banking sector. We believe their passion, insights and unique approach to campaign development will help our member institutions position themselves as the real alternative to the four major banks.”

 Gerry Cyron, head of planning and innovation at LOUD, added: “We are thrilled by the opportunity to shake up the financial sector by creating a culturally potent value proposition and work that will set up the customer owned banking sector for generations to come.”

Kingsday – Cornetto

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Kingsday has started working with the Unilever ice cream brand Cornetto on concepts for both the Cornetto Mini and the Cornetto out of home products. The concepts will culminate in executions to roll out across various platforms, including digital, social, point of sale and even packaging. Kingsday won the account after taking part in a closed pitch organised by Cornetto earlier this summer. The creative agency secured the business after presenting a playful interpretation of Cornetto’s strategic platform. Initially the scope was narrow and focused only on Cornetto Mini, but the ideas presented in the pitch were so well received that Kingsday’s brief now has spread to the Cornetto cones as well.

Kingsday has started working with the Unilever ice cream brand Cornetto

Kingsday’s managing director Sander Volten, said: “We’ve had a highly successful year so far and with the new Cornetto account we are continuing our winning streak - plus we’re branching out into new areas. Add to that the sheer fun of working on a brand like Cornetto and you can safely say that these are exciting times for Kingsday.”

MEC Dusseldorf – DHL

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MEC has announced that logistics company DHL recently awarded them their European business. The agency has been responsible for the DHL business in all other markets for over a decade. The new global account will be led from MEC Global Solutions in Dusseldorf.

MEC has been awarded the European business of DHL

Alastair Aird, Global COO and Chairman for the EMEA region of MEC, said: “We are delighted to have been selected by DHL in Europe. With this expansion of our relationship we look forward to driving real business growth for the company, across all areas of their communication.” Dirk Ude, Head of Global Advertising at DHL, added: “MEC is an established and long-standing partner of DHL and a most trusted advisor on effective brand communications globally. The agency has proven their expertise at a very high level continuously for many years and we hope to leverage their strength in quality and quantity by reinforcing our partnership.”

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