What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity – it’s what the company stands for, what it hopes to achieve and how it wants to be perceived by the world. It’s something important enough that it requires somebody with a unique set of branding skills to get it just right and that’s where branding designers come in.
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and strike a chord with the public.
With more businesses than ever before competing for custom, branding remains the most important and vital way they can distinguish themselves from the pack. An effective brand message can spell the difference between a flash in the pan and a legacy name and it’s the brand designers that shape this message through various means.
But hiring for branding designer jobs is a major investment and not a decision to be taken lightly. They will, after all, be the ones carving out a new identity for your business and that’s an identity you’ll want to be proud to stand behind for months and even years to come.
That’s why we’ve collected a list of what we feel represent some of the most exciting and esteemed branding designers on our expansive rolodex for your consideration and admiration.
Muhammad Adam
Creative Director at Sprouto (Unlimited Graphic Design Agency). Sprouto is an award-winning design agency with a twist that provides unlimited premium design at scale with one simple flat fee. They match your brand to their team of UK based designers who know you by your name, understand your brand, your needs and seamlessly plug into your creative ecosystem. He’s also Creative Director at Brandably (Merchandise, Apparel & Print). Ex-Graphic Design Student at University of Central Lancashire. Artist & Painter. His motto is simply “Reimagine. Reinvent.”
Oana Maries
Oana is a freelancer graphic designer and illustrator based in Berlin that likes to experiment with different mediums and discover new perspectives.
Oliver Craddock
Oliver is a highly creative, idea- driven freelance graphic designer working across a diverse range of disciplines specialising in graphic design, brand identity, digital design, print design & 3D visualisation. He has worked with a number of clients ranging from the BBC, Selfridges, Toys R Us & Argos, to exciting new tech start up MakieLab. He has also been involved in new business/product development, with experience of designing to a variety of different target markets. Fluent in the Adobe Suite & Autodesk Maya, he is an intuitive individual who isn't afraid to get involved and lead any aspect of the design process.
Emily Woods
Based in Australia, Emily creatively develops brands and helps to tell their stories by strategising and designing meaningful collateral and digital experiences. She’s comfortable working on any project from brand strategy, logo development, advertising and brochures through to landing pages, emails and social media. She works closely with freelance copywriters, photographers, artists and developers to deliver entire projects. She believes that brands need strong visual communication to succeed and loves thinking outside of the box to make this happen.
Soraia Soares
Soraia is a graphic designer that specialises in Brand Design. She has completed successfully more than 30 brand identities projects this year, helping a wide range of clients to improve their brand image. She’s currently looking for a new project that challenges her and helps her improve. So, if you are looking for a freelancer for a brand design project, she’s ready to hear from you.
Joel Derksen
Originally from Canada, Joel's design practice is filled with complex and nuanced visual solutions for clients who demand sensitivity, insight, and communicable differences in the market. Start-ups, scale-ups and established brands benefit from his "no stones unturned" approach to problem solving, and his appreciation that complex situations bring forward unique perspectives. Before founding Studio Otherness, Joel's focus on executing brand strategy led him to consult on refreshes and re-imaginings for companies such as Bosch, Elsevier, ING and Salomon.
Chris White @ Design-Factory
Brand and Digital Designer at the Design-Factory, Cheltenham UK. Chris loves what he does and always goes the extra mile to produce highly satisfying results. He works with SMEs and startups looking to move their brand up a level or refresh their brand to better communicate with their client base.
Anna Negrini
Anna is a visual and branding designer based in London. She believes in a design that is not only functional but also memorable. That makes the difference. That conveys a personality. That's why she loves being involved from the very start, when the brand is shaped. She always need to produce work that she can be proud of, so she'll dedicate the same effort both working for a small brand and a multinational company. She’s not scared by challenges and hard work, and strongly believes in the power of working together to find the right voice. She thrives when asked to bring fun and flair to a project, and being a generalist allows her to tackle jobs that require a broad range of skills. Last but not least, she likes working on things that matter.
Souad Ghaffari
Souad is an awarded brand designer with +5 years of experience in freelance in crafting logos, stationeries and labels design working with clients from all around the Arab world and south Europe. She graduated from the École Supérieure des sciences et des Technologies de Design in Tunisia. She’s currently doing a master’s degree in design at the Universidade de Évora, in Portugal.
Gaia Fontana
Gaia is an experienced Senior Graphic Designer specialising in brand identity and digital design. Her motto is "design with purpose" and this process intertwines creativity and performance at every stage, ensuring a design that works hard for the business and brings joy to the client. Her expertise goes from print to digital, crossing multi-disciplinary projects like branding, visual identity, catalogues, brochures, pitch presentations, APP&websites, packaging. She’s worked across numerous international professional services firms and luxury sector. She takes care of the projects from the concept idea, the development to the publications and release.
Oana Măries October 15th, 2022, at dawn
Awesome! Thank you!