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Top 10 Creativepool Companies of 2013

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2013 is nearly over, and hasn't it flown! We have had a great year and thought we would take a moment to showcase our Top 10 companies of the year. These are the companies with the most views and follows. 

Some award winning, talented and awesome work is below from these talented companies! 

Looking forward to seeing what they bring in 2014!

1. Fallon

We are Fallon. We believe in the unreasonable power that creativity has to transform business, culture, society, environment and the world at large. In recent years, we have won a number of prestigious awards for our work, but the biggest thrill for us is seeing our ideas create a significant step change and hard business results for our clients. We love a good problem. We understand that the best solutions can come from anywhere and require entrepreneurial thinking, a channel agnostic approach to marketing, creative collaborations and a little bit of bravery. Finally, we strive to be the best people to work with in the world - and to make the best work in the world. 

Fallon

ŠKODA's groundbreaking new campaign to launch its flagship new model; the Octavia vRS.

The new commercial features a man driving an Octavia vRS through an idealised neighbourhood, where the muscled residents all appear to be using souped-up, vRS style versions of everyday objects.

 

2. Ogilvy

Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion, relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a part of the WPP Group.

 

Macro Snowflakes

WWF

 

3. VCCP

At VCCP we pride ourselves on creating innovative and exciting work that transforms the fortunes of brands and populates culture.

We invite a sense of ‘cultural curiosity’ in the way we approach challenges and creativity and we like to break cultural conventions by creating a new norm.

This new norm is culturally driven, not category driven and as such gets the attention of hard to reach audiences who have real interests, vs. just an interest in buying more stuff.

VCCP has offices based in London, Madrid, Berlin, Prague, Bratislava and Sydney.

 

Macro Snowflakes

To celebrate the first anniversary of its sponsorship of ITV’s Coronation Street, price comparison site comparethemarket.com has partnered with Gary Barlow, who stars in two new spots with Aleksandr Orlov and his fellow meerkats.

The 90 second spot sees Aleksandr and the meerkats join Gary Barlow to perform a special version of Gary’s new hit single, Let Me Go on the Coronation Street cobbles.

The ad follows a 30 second teaser spot which aired earlier this month and saw Gary surprised by Aleksandr and sidekick Sergei in a bid to sing with them.

The unique collaboration, created by VCCP, opens with the nation’s favourite meerkats preparing for Gary Barlow’s arrival to the party. As Gary appears ready to perform, he is less than impressed to see his band mates will in fact be the meerkats. However Gary soon gets into the swing of things with the group building up to a firework finale.

Mark Vile, Marketing Director, comparethemarket.com, said: “The partnership with ITV’s Coronation Street is one which has flourished and we are delighted to celebrate our first year anniversary with a big bang. It was fantastic for us to have Gary Barlow on board and as a self confessed fan of both the meerkats and Coronation Street, it was the perfect fit. We look forward to many more years celebrating with the street in the future.”

ITV’s Group Commercial Director, Simon Daglish, said: “We wanted a unique, innovative way to celebrate this important milestone and were thrilled when Gary agreed to be part of the fun. In the best TV tradition, comparethemarket.com knows how to capture the imagination and entertain viewers and this new collaboration delivers in spades.”

 

4. Saatchi & Saatchi

Saatchi & Saatchi create ideas that get the nation talking.

Why? Because we believe that brands are built by conversations and not communications. The conversations that take place between real people and fundamentally affect the performance of your business. Our fully integrated offering helps us improve the value of those conversations by any means necessary from commercials that invade popular culture to an impromptu serenading at Terminal 5.

A lot changes in our business as the consumer, cultural and technological landscape shifts over time. We evolve and embrace these changes, but one thing remains constant: our conviction that Nothing is Impossible.

This belief and our ability to provide through-the-line communications serve us and our clients (T-Mobile, Toyota and Guinness, to name but a few) well in a world in which there has been a fundamental change in the role of advertising.

Macro Snowflakes

GUINNESS 'PAINT THE TOWN BLACK'

 

5. Roar Creativity

We provide marketing wisdom without the marketing waffle. It's a no nonsense approach that cuts to the chase and delivers creative solutions, on time and on budget. We think it. We research it. We design it. We cost it. We source it.

It's about solving problems not creating them. Put simply, we just get on and do it. We're creatively - led meaning we don't rely on multilayers of unnecessary account teams. We simply employ the right people for the right job.

Big agency thinking without the big agency prices. We use our years' of experience to make your brand rise above the crowd and be noticed. When it comes to handling accounts we take a small agency approach, so that the person you speak to the first time is the person you speak to the next time. We apply a friendly, personal touch that's built on trust and the shared desire for great work.

 

Roar

SCHUH SS13 MARKETING CAMPAIGN

 

6. Glint

Glint is a London based visual agency creating bespoke photography and video content for the commercial, fashion and e-commerce market.

Glint was set up as a one stop solution for brands looking for photography and video content for campaigns, e-commerce websites, lookbooks or catalogues. We cover product, lifestyle, editorial, catalogue and brand imagery for a diverse range of clients.

Our Services:

Photography - We shoot campaign, editorial, lookbook, e-commerce, landing page and product imagery - On location or from our central London stills studio.

Video Production - We offer a complete production solution from script, concept development, location hire and casting through to post production, grading and final delivery.

Image Retouching - Glint also offer a high-end image retouching solution for campaigns, advertising, publishers and photographer

 

Glint

Campaign, shop front and web imagery for Hawes & Curtis

 

7. Brand Opus

BrandOpus is a multi award-winning strategic design agency specialising in brands; creating identities, brand architecture and packaging. With a proven track record in all areas of brand design, they work with a multitude of clients ranging from small luxury brands through to global FMCG brands. 



Established in 2006, BrandOpus has since become one of the top 5 packaging agencies in the UK. Crowned FMCG trade press leader, The Grocer’s, Packaging Agency of the Year three years running in 2010, 2011 & 2012. BrandOpus are also the proud winners of nine DBA Design Effectiveness awards, recognising return on investment for design work. 



BrandOpus’ current client list ranges from founder brands, through to global FMCG companies, including PizzaExpress, Schwartz, Belvedere Vodka, Chandon, Fox’s Biscuits, Twinings, Service-bund, Rowse Honey, Hall & Woodhouse, Mills & Boon, McCain, Brakes, Pipers Crisp Co., MasterCard, Choc on Choc, and Grove Organic Fruit Co.

 

Macro Snowflakes

Brief
We were briefed to create a new brand that unifies Tangerine’s sugar confectionery portfolio in order to maximise growth potential. The portfolio was previously divided between many diverse but deeply cherished and recognisable products such as Dip Dab & Refreshers under brand names such as Princess, Barratt and Henry Goode.

From the brief it was clear that we needed to create an evocative brand; one that offered sweets to transport the consumer back to the bright, innocent happiness
of childhood.

Solution
Working with the key theme of “embracing nonsense”, we created the concept of Candyland, a magical world where all sweets come from. The visual identity is represented by the fantastical airship, ever present on and off pack, transporting the consumer to Candyland, and between the different areas within.

We segmented and named the ranges by a product type and attributed them a ‘zone’ within Candyland, such as Refreshers Reef, Olde Town, Cosy Meadows and Wham Planet. This allows the ranges to each deliver their different propositions, whilst still sitting under a unified, single brand. Each range has its own distinctive look, feel and recognisable colour way to aid portfolio navigation.

Results
The new identity allows the brand to be immediately recognisable, contributing a positive halo effect of the brand values across the entire portfolio which encourages consumer cross purchase. Candyland affords strong brand standout and ease of navigation for the consumer at point of retail.

What the client says
“Adopting the single Candyland brand creates a platform for NPD, that allows us to concentrate on what we are best at: innovation and creation of delicious new confectionery. Ultimately the project that we have undertaken with BrandOpus enables us to extend the portfolio over coming months and years."

 

 

8. AKQA

AKQA is one of the world’s most respected agencies: we help global brands win in the digital age. We bring ideas and innovation to the most forward-thinking companies such as Anheuser-Busch, Delta, Google, Nike, Verizon Wireless, and Volkswagen. We have earned numerous international accolades, including a record 21 Agency of the Year titles. We have more than 1,000 employees around the world, with offices in Europe, North America and Asia.

AKQA

Client: Tommy Hilfiger

A Touch of Style

INSIGHT
Our interaction with fashion brands has shifted as, with the ceaseless rise of mobile and tablet technology, we’re now moving beyond the desktop. It was time to reenergise Tommy Hilfiger by delivering truly powerful interactive experiences in a world led by touch.

IDEA
Incorporating responsive design, infinite scrolling and a flexible grid based layout, the site acts as an vital podium for the brand. With the ability to emulate the premium feel of a flagship store, you can now experience the true Tommy Hilfiger with a simple flick of your finger. On any device.

IMPACT
With a 400% increase of unique visitors to the Tommy Hilfiger global brand site, translating to millions more potential customers from around the world, the new site offered a fluid and intuitive engagement with the site’s branded content.

 

9. Infogr8

infogr8 is a modern, visual content agency specialising in turning data and information into compelling stories. We have a team of data journalists, designers and content strategists producing across small and large projects from data to design to distribution. 

Infogr8

GetLenses produced a survey Q4 2012 on the most frustrating situations people have when wearing glasses, we turned this information into a 'day in the life' visual story.

 

10. Hatched London

We don't believe in set structures, fixed departments and although we respect the 'rules', we think it's time for a new set - a different way of thinking, working and behaving.

We live in a free moving, always-connected world where old rules and structures just get in the way of keeping up. With the media landscape ever changing, so too are the behaviours in consumers and businesses. Therefore, our clients and their customers need different things.

We believe for an agency to work effectively with clients you've got to be formless, free-flowing and nimble. Big enough to support but small enough to react quickly. Brave enough to try something new but wise enough not to go diving in.

Structure comes in the form of the solution , where futures are not guided by the past or 'the norm' but by the pioneers. We call this approach 'independently minded' . We believe your business success is rooted in being this way.

Hatched – Creative thinking for the independently mind

Hatched

Central Bedfordshire Council came to us for help in creating a new set of marketing and design assets that would be used to promote and educate residents about the work the council carries out in the area.

These assets needed to contribute to a positive reputation of the Council by providing customers and residents with familiar visual references that would work hard at communicating key drivers of satisfaction. Areas such as quality of service, value for money, efficient processes and keeping residents informed.

The answer was a new look and feel accompanied by an extensive brand guidelines document and template system. The guides were designed to be used quickly and easily by both experienced designer, as well as an internal office employee at Central Bedfordshire Council.

The new guides used bold brand colours, simple graphics, circular content devices as well as a new consistent hierarchy of typography - all representing different values. These assets created a new, easily understandable visual language that was to benefit all the inhabitants of Central Bedfordshire Council.

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