CHI & Partners – British Gas
On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to Britain’s homes. Fronted by Wilbur the Penguin, the company-wide initiative aims to make smart technology accessible to all and showcases the benefits with real life situations. Devised by CHI&Partners, Smarter Homes For All commenced with a TV spot that will run until Sunday 7th May. This will be supported by a brand
