Proximity London – Virgin Atlantic/Virgin Holidays
As part of a three month competitive pitch, it has been announced that Virgin Atlantic have named Proximity London as its customer engagement and strategic agency. Joining sister brand Virgin Holidays who appointed the agency in 2016. Proximity will be tasked with putting the brands shared customers at the heart of their communication strategies for flights, holidays and the Flying Club loyalty programme. The work will encompass strategy for comms, data and tech, CRM and creative. This streamlined, strategic agency role signals a departure
