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Top 10 Account Wins of the Week

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MEC Wavemaker – Wilkinson Sword

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MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed social media specialist agencies. The account was previously held in the UK by Feref. MEC has been briefed to develop a full social and content strategy designed to give a clear, differentiated personality and positioning to each female product, targeted to specific audience segments. The move means Wilkinson’s Sword’s ATL and social media

 

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