TOMY launches Design Challenge initiative to UK students offering Internship at Britains’ Exeter HQ as prize
Introduced into the Britain’s Farm portfolio in 2008, the Big Farm pre-school toy range has fast become a company success story. However, although an established brand with a strong UK market presence and heritage, Britain’s is not a widely recognised European consumer brand. With this in mind TOMY, one of the world’s biggest toy companies, in association with the Britain’s Farm team, is launching a nationwide competition targeting Design Students with the aim of refreshing the Big Farm packaging to align with the TOMY halo brand vision for 2014 and beyond.
Launching the competition on 3rd July at the New Designers Exhibition, students will be targeted with a dedicated flyer and information about the initiative which offers a short term internship to the winning entry commencing August this year plus a cash prize of £1000.
