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Their First Non-Gifting Above The Line Campaign

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The unique online department store Notonthehighstreet.com, launched ‘CHOOSE’ on Monday 15th September, its first non-gifting focused, above the line campaign created by WCRS. Notonthehighstreet.com is bringing together more then 4,000 of the UK´s most creative small businesses and over 150,000 original, inspirational lifestyle products, many of which are bespoke and made to order. The online department store is changing the face of enterprise by supporting growing small businesses offering a route to market for designer-makers who would otherwise struggle for custom or lose out in the battle with high street giants. Notonthehighstreet.com has scooped a host of awards including coming 12th Deloitte’s Fast 50 – the UK’s fastest growing technology companies. 

Notonthehighstreet.com is changing the face of enterprise by supporting growing small businesses 

Notonthehighstreet.com’s first non-gifting focused, above the line campaign ‘CHOOSE’ had its premiering on September 15th at 9.15pm in a media roadblock running across channels such as ITV, Sky Atlantic, Universal and Gold. ‘CHOOSE’ follows on from the success of the online retailer’s Father’s Day TV campaign this summer and will build on a similar vignette format, following the stories of interesting characters with their perfectly matched products. 

‘CHOOSE’ is created by WCRS and directed by Jonathan Herman and will be notonthehighstreet.com’s first 60 second TV spots as well as nationwide cinema spots.

Behind the Scenes: Choose A Life Less Ordinary

Notonthehighstreet.com was founded in 2006 and according to Marketing Director, Ben Carter, “The launch of this campaign is a huge milestone in our brand’s journey to date, as in addition to our strong ongoing occasion focus it signals our arrival as a true lifestyle retailer, offering in excess of 150,000 unique products for all aspects of our consumer’s lives.”

Carter continues: “This campaign communicates that at the very heart of notonthehighstreet.com, is the ambition to offer consumers the opportunity to choose a life less ordinary through purchasing truly unique and creative products for themselves, their friends and families.”

According to the creative agency, WCRS´s managing partner, Emma Marsland, “We’re excited to unveil our latest campaign for notonthehighstreet.com. The impact the Father’s Day campaign had on the business was extraordinary and we’re looking forward to building on this success with ‘CHOOSE’”. 

The ambition to offer consumers the opportunity to choose a life less ordinary

Not only have Notonthehighstreet.com launched their first non-gifting focused, above the line campaign this week, the UK's largest curated marketplace have also announced thier first step in its international expansion plans by confirming the launch of its first dedicated international online marketplace in Germany. The standalone site will launch with over 100 German Partners as well as a handful of existing UK-based Partners and intends to grow this number rapidly over the coming months. 

Notonthehighstreet.com Website 

WCRS Website 

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