Ogilvy & Mather Japan and Geometry Global Japan, together with distinguished Japanese concert space Suntory Hall, have successfully curated the world’s first‘Glassical Concert’ which depicts the purity of musical instruments made entirely of glass.
Masato Mitsudera, Head of Creative, Geometry Global Japan, said: “Staying in-tune with the innovative spirit and philosophy behind Suntory Hall, we looked to create a concept that would appeal to a younger audience – one that is increasingly interested in the classical music scene.”
“Staying in-tune with the innovative spirit and philosophy"
Suntory Hall first opened its doors in 1986 as Japan’s first vineyard-style establishment. It has since been dedicated to emerging talents and pushing the boundaries in immersive musical experiences.
A 60 second film featuring the “Glassical Concert” and glass instrument was created to drive further awareness and excitement around the unique and carefully crafted note-shaped ice placed in each glass. Glasses were tuned to a different tone, dependent on shape and amount of liquid present.
An audience of up to 300 gathered to witness and take part in the first “Glassical Concert”, which saw 300 glasses turned into real musical instruments.
Ajab Samrai, CCO of Ogilvy & Mather Japan, commented: “I’m delighted we’ve been able to partner with Suntory, global alcoholic beverage and food company. This integrated campaign seamlesslybrings together both the musical and drinks heritage of the company with the world's first 'drink instrument'.”
World-class conductor, Mr. Yutaka Sado who took command of the concert said; “The final sound was extremely pure and beautiful, with a very lively and playful tone. I have no doubt that the concert proved an unforgettable experience for our audience, and one that stayed in their minds long after its finale…”
Credits
Client： Suntory Holdings Limited
CD： Hideo Kato (Suntory Business Expert Limited)
CD： Kiyoshi Oomori (SUN-AD Company Limited)
CP： Shizuka Masuno (Suntory Business Expert Limited)
CP： Ayaka Taniguchi (Suntory Business Expert Limited)
Agency： Ogilvy & Mather Japan (O&M) / Geometory Global Japan (GGJ)
CCO： Ajab Samrai (O&M)
CD： Masato Mitsudera (Head of Creative of GGJ)
PL： Yasushi Arikawa
AD： Akihiko Ono
C： Shinichiro Fukushima
MD： Masahiro Saito
AD： Koichi Maeda
AE： Ai Shimomura
Production： TOKYO / TAIYOKIKAKU
Pr： Kazushige Fujie, Hidekatsu Nagasawa
PM： Toshiaki Fujishima, Tomoko Morishige, Ryusuke Yoshida
Dir： Eiji Tanigawa
Ca： Senzo Ueno
Lig： Masachio Nishida
Art： Etsuko Akiba
Sound Design： invisible designs lab
Music： audioforce
About Suntory Hall
Suntory Hall opened in the autumn of 1986 as the first hall in Tokyo dedicated for live concerts, based on the concept: “pursuing the most beautiful sound in the world.” This was a dream come true for Keizo Saji, who was president of Suntory Ltd. at the time. The cultural and social contribution activities carried out over the generations by the Suntory Group originate in the philosophy of Shinjiro Torii, Suntory’s founder, “Sharing the Profit with Society”: business profits should not only be used for reinvestment into the business and providing services to
clients and business partners, but also for making a contribution to society. Suntory Hall has been the venue for a diverse range of activities in the spirit of this philosophy.
http://www.suntory.com/culture-sports/suntoryhall/
