The SYZYGY Group (a digital communication and marketing network based in Frankfurt) made a big move for the big leagues earlier this week when they significantly upped their investment (from a 26% share to a major 70% share) in the Warsaw-based, award-winning Ars Thanea agency. The agency specialises in high quality interactive design, digital illustration and digital animation and has a current revenue of £2.5 million, which SYZYGY hopes to bolster to its own annual revenues, that are expected to increase by 20% throughout 2014 to a staggering £35 million.
Ars Thanea created a limited run of florescent trainers for Nike and Footlocker in 2010
Ars Thanea's skilled staff of 50 will join the existing SYZYGY team, which itself is made up of employees from the companies 'Hi-ReSI' design studio and 'unique' online media branch, both of which have bases in the UK and Germany. The creative pool available to SYZYGY will now have reached a grand total of 450 forward thinking, creative individuals who have worked with prestigious brand all over the world such as O2, Paypal, Jaegermeister and Mazda and are as such now well on their way to becoming the biggest full service digital agency in Europe. Ars Thanea's extensive client list (which includes brands such as Ubisoft, Visa and Nike) should only further bolster the groups ascent.
The co-founder and creative lynchpin of Ars Thanea who often finds himself named amongst the most talented creative individuals on the planet (with a repeated top 10 placement in AdWeek's 'Talent List'), Andy Stevens hopes to bring the same international reputation his company has garnered in their mobile gaming division to their new home at SYZYGY. The maddeningly addictive iOS game 'Puzzle Craft' has been the agencies breakout hit, having been download almost 4 million times thus far after being named one of the “25 best iOS games ever” by IGN.com. The game was also awarded the title of best “Board or Puzzle” app at the Appy Awards in 2013.
A screenshot from 'Puzzle Craft'
Ars Thanea CEO Bartlomiej Rozbicki couldn't be happier at his new home and comments that they have been “Co-operating closely with SYZYGY for over 4 years”, and have spent that time realising that they share common values “Not only as companies, but as people”. He went on to say “Being part of the Group will stabilise our position in foreign markets, particularly in Europe and the US”, markets where the agencies plan to combine their forces and strengthen their already strong in a competitive market.
It would seem that the feeling is mutual, as SYZYGY Chief Operating Officer Andy Stevens backs up Rozbicki sentiments, praising their team, which is “Full of extraordinary talent”. He goes on to say that high profile clients 'Chanel' and 'Paramount' have both “Already benefitting from their combined skills” and no doubt now that Ars Thanea is a full member of the SYZYGY family, their combined contributions will only continue to “Deliver more outstanding work for clients globally” as their relationship grows and evolves.
Benjamin Hiorns is a copywriter from the UK who didn't know the first thing about the SYZYGY group until this morning, but having seen the website he really wouldn't mind working there.